"Your Brand is your Compass" with B. Jeffrey Madoff

Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand.  What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy. 

Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss