Michael Roderick joined me on the Groundeded Content podcast this week. How do you create content that others will share?  What if they would share the content without even being asked?  Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message.  Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics.

Listen to the full epiosde

Looking back it was a little more than two years ago that a producer, Tim Joy, hired me to shoot a 5-day wilderness canoe expedition. Just to begin meant 11 hours of driving north from my already rural home in Pittsfield, Vermont to lake Temagami.  Then a quick boat trip to the island that served as base camp. In my career, I have shot hundreds of subjects in hundreds of locations, and I find every single one unique and exciting - but this ranks among the top 15 along with shooting for Landrover in Sabi Sabi, documenting traditional Greek weavers in small mountain towns, and interviewing Richard Branson on his island.

5 days with no cell service, living 100% outdoors rain, sun, bugs, and all. Capturing the struggle and triumph of a group of amazing young girls as they learned to paddle and portage heavy canoes and gear through thunderstorms, mud, rocks, and sunshine.  To set up camp, cook over a fire, and "up and roll" every morning.

Today, after I got this week’s episode of the podcast out, I needed to reignite the creative spark. So I dug up this footage and put together a little video. ( In the original footage there are lots of close-ups and faces, but this was shot for a client and I don’t have the rights to those  - so it’s all blue skies, rainy skies, and water. )

I challenged myself to create a series of four videos with myself as host, and to talk about my own creative and personal development journey.  I have made fun of people who do this for my entire life...until I started producing Spartan Up podcast and listening and learning from them. There is still a high proportion of blowhards and snake oil salesmen in the self help arena, and yet those reminders, hacks and lessons propel me forward.

As Doug Comstock said - I'm not telling you anything new, I'm just reminding you.

So here is video three of the series.  In this video I talk about the two most helpful tactics / principles I have learned.

It started when I heard an interview with James Clear, author of Atomic Habits.  He said to establish a habit start with something really small, for example one push up a day.  It sounds ridiculous.  But when you start with a small commitment you'll be more likely to keep it.  Once you start keeping it you begin to see yourself in a new light - as someone who does a push up every day.

So I decided I'd run one mile every day.  I've written about that, and it's been going pretty well.  And James Clear was right.  Success there lead me to take on another challenge.  When COVID times started I committed to posting a daily photo journal here on my blog for a month.  I did that too.  I realized that the simple practice of writing and photographing every day was helping me grow as a creative, whether anyone read it or not.

Now I'm challenging myself to create a video, with me as the on camera host, talking about my own creative journey, every week for the next four weeks.  Here is the first:

Next week I'm going to talk about the value of keeping your work to YOURSELF.