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  • Home
  • Blog
  • Bio
  • Contact
  • Grounded Content Podcast
  • CONTENT
    • Podcasts
    • About Creativity
    • How to: YouTube & Podcasting
    • Interviewing Technique
    • PROJECTS
      • Vermont Spotlight
      • Flood Bound Film
      • Farm & Wilderness
      • Forging Spartans Series
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Life & Work

Are You Doing Linkedin Right?

12/30/2020

 
Kate Paine shares advice for Linkedin, but also for understanding how to present yourself online in a broader sense. She shares Linkedin tactics and strategies, but her advice will help you grow your brand on every platform.
Listen to the complete episode:
Find Kate atStanding Out Online

What I think about the new Clubhouse app

12/29/2020

 
I've been exploring the new audio based social media app called Clubhouse. Right now it's in that golden stage of new social media platforms where the conversations are real and human and organic, and where there's lots of creativity and exploration. The only downside for me is that to get the most of the platform takes time...a lot of time.

I'm be cohosting "Real Talk about Podcasting Q&As" with Jen Edds and Lisa Orkin on Wednesday afternoons on CLubhouse.

How will Podcasters Use Clubhouse?

The platform is growing and changing quickly as users discover what works and create new ways to use the channel.  Here are my predictions about the value and impact it will have on podcasters.  How podcasters can use clubhouse to deepend community and why some might choose Clubhouse over podcasting.

Why Are You Starting a Podcast?

11/22/2020

 
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Are you starting a podcast? Or wondering if you should keep your current podcast going?

“I’m thinking of starting a podcast.” I hear that a lot these days. It makes sense. But the first question you need to ask yourself is WHY. What are your goals and expectations. The steps you take to be successful can be very different depending on how you answer this question.

All these reasons are legitimate, to monetize, to deepen engagement with your customers or community, to get an important message out, to have conversations with interesting people, as a form of creative expression. I work with clients to understand their reasons before they start. Without that assessment how will you know what success looks like?

Once you understand your reasons, you can start to craft your goals, then calculate back from there to make your plan.

Have podcast questions? Ask me on Linkedin.

B. Jeffrey Madoff on "Grounded Content" Podcast

10/29/2020

 
Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand.  What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy. 
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Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss
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Jessica Kupferman on "Grounded Content" Podcast

10/14/2020

 
Jessica Kupferman , the co-founder of the largest online and in-person community for women podcasters, and an expert in community building and podcast marketing, joined me on the Grounded Content podcast.  I asked her how important  diversity is in marketing? What is the most effective way to grow your podcast? Where is the line between selling and sleaze? And we talk about selling itchy overstock T-shirts and metaphorical underwear sizes.  Hear more Grounded Content here.
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Wisdom from Podcasters to Podcasters

9/23/2020

 
Watch the video for nuggets of  podcasting wisdom. At the Guinness world record-breaking Podfest Global Expo event we ran an afternoon conference for and by Fitness and Self-Improvement Content Creators featuring Gabby Reece "The Gabby Reece Show," Mark Divine "Unbeatable Mind," Matt B. Davis "Obstacle Racing Media," Anders Varner "Barbell Shrugged, Dr. Lara Pence "Spartan Mind" and "Curious Minds Podcast," and moderated by Marion Abrams producer of "Spartan Up Podcast" and founder of Madmotion.

Gems of wisdom from the guests, including a quick intro by Chris Krimitsos founder of Podfest Global Expo.

I hope to find more ways to serve the Fitness & Self-Improvement Creator community, if you'd like to stay in touch drop your email HERE.

Here's the full text:

Chris Krimitsos  0:00 

What's cool is all of us are focused on something positive, helping each other. While people are basically going through different phases of quarantine globally, how are you feeling? basically putting this together Marian?

Marion Abrams  0:18  
I feel grateful. I mean, I just forgot how smart and inspiring the group of friends that I have collected since I started podcasting. And since we started inviting other podcasters into the circle has been and why I I just love listening to them. And I think expanding beyond the fitness space and being part of the pod fest global Expo has been a really great opportunity. So I thank you, Chris for for setting this up. 

Dr. Lara Pence  0:46  
One of the phrases that I like to use and probably this will come as no surprise to individ any individual that's ever been in therapy is I like to use the phrase. So what I'm hearing you say is and what that allows is for the, for the guests to feel really heard to feel like you're there with them, not just that you're worried about your next question. And when the guest trusts you, because they know that you're listening, they're more willing to go there with you. And so and so what that can do then is not only it helps build trust and rapport with your guests, but it also then allows them to go that one step further, right. 


Gabby Reece  1:31  
I realized that there was a part of me that was dreading doing a podcast on my own. If I can be really honest, I thought, well, I could probably do 10 and then I probably be boring and I don't know and this is like 25 years into it. So the other point that I want to share with you is, is this idea of really trusting yourself, which is hard to do. So I will do an interview last week or next week, and before the interview, I will always think, okay, I've done my homework, which is obviously really important. And I hope it goes, Okay. And then when they leave, I always think I hope that I hope that we had a good show and that that I remember also all the things that I should have asked.

So you're always going to feel that way. And I want to remind you that whatever conversation needed to be had at that moment, on that day was the one that you were supposed to have.

Matt B. Davis  2:27  
It's gonna come out pretty clearly if you care about what you do.  Early on, in the process of me doing this show... I would have people say, you know, we really like what you're doing because you actually care about the sport. You're not just reporting on it. And I thought, well, how is there any other way to do it? I mean, to me that was like, why would I be here, like, I guess to try to make a book, which there wasn't much books to be grabbed, but to me, it just, it just made sense to do that. 


Anders Varner  2:58  
My attention to fitness has to be delivered to the people that I'm talking to, in a manner that resembles my life and the thing that I'm learning about because I want them to go on the journey with me, I want them to feel like they're in the room every single time we turn on the microphones, and I talk about the struggles that I, as a fitness professional have turned into music on and finding 45 minutes in my day to work out. I don't know, I never thought that there would be a day that fitness would be hard, but I get it now. And that is the most authentic conversation. That's where all of my attention is when I think about fitness. And the next piece, you could call me as woo is woo woo as you would like. But every time you turn the microphone on, I want you to think about how much you love somebody that is willing to take time out of their day and listen to you on their commute to work.


Mark Divine  3:57  
So if you're in an interview, or you're in any any type of scenario where you're like, Oh shit, you know, this is gametime and you're uncomfortable because it's gonna be uncomfortable. Then you come back to that tactical breathing and just kind of like, pause for a moment. reconnect with the breath and and with your nostrils with your nose, mouth close, and your mind soft and think about your mind like gripping, gripping, gripping.

And then inhale, just releasing,
no need to think no need to do it, just notice what happens. And then with your eyes, instead of looking looking looking, release, go soft, peripheral vision. So this is profound because when you release the grip of your your thinking mind, and then you soften your gaze, and you breathe deeply through your nose and suddenly what happens is you your mind, your conscious expands out into what we call context. And guess what, right then and there, all that fear and anxiety goes away. And then while you're in this interview, you try to maintain that kind of relaxed awareness so that you're accessing kind of right and left brain synchronicity, right so you, you have the pattern recognition, the spontaneity to respond in a way that's not going to be as controlled or fear based. Or like I have to remember what I studied or you know this net




"7 Ways Chris Brogan Won't Kill You if You Listen to This Episode"

9/7/2020

 
Grounded Content - Advertising, Marketing & Content Gets Real
With the launch of the "Grounded Content" podcast, I finally get to ask the best minds in marketing, messaging, advertising & content creation all the questions I want! In this clip from episode one my guest  Chris Brogan, author of the classic book "Trust Agents," founder of StoryLeader and host of the "Backpack Show" tells me  why he doesn't like the term "authenticity."  The episode title is a nod to fear driven sales tactics and listicles as well as Chris' quirky sense of humor.
Chris: I don't like the word authenticity, because I think that the most people trying to use it, utterly lack it and they are trying to emulate authenticity, which kind of goes against the word, right? So let's pretend I'm using it for now just because you like it.
Marion :  No, no, no, pick a better word. I pick a better word
Chris:  Just be helpful. You know, the advice I started giving in 2006. Anytime someone says whatever advice if you ask me this question, 20 minutes or now I'm gonna say be helpful.
Listen to the podcast at HERE or subscribe on your favorite podcast app:
Listen on Apple Podcasts

Best Online Podcasting Communities

7/23/2020

 
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Vector Illustration by aqrstudio / Envato Elements



As more people enter the podcasting space, the need for solid reliable information is greater than ever. There is a lot of misinformation out there. Here are some of my favorite online podcasting communities. What are yours?


Part 1: FACEBOOK GROUPS

Podcast Movement Community - For Podcasters
This group has over 41k members and has good rules to prevent spammy self-promotion. It is a part of the Podcast Movement conference, the largest podcasting conference in the world. This year their event is moving online. PM Conference PM Facebook Community

She Podcasts
She Podcasts is a large and active group with over 17k members. It defines its Facebook community as a safe place for women or non-binary ONLY who podcast or who are setting up a show currently to ask questions, provide support, share resources, wins, and advocate for each other. The admins have done a great job of creating an inclusive culture with lost of great information sharing. She Podcasts started out as a podcast and has grown to encompass the Facebook Group, a smaller paid group (She Podcasts Super Squad) and their own event She Podcasts Live. She Podcasts Facebook Group She Podcasts Live

Podfest
This group is smaller, with about 3k members, and has a more grassroots community feel. Please - don't go to this group to post links to your own show, but DO go to ask questions and learn from other podcasters and experts. The founder, Chris Krimistos is an active participant and community builder. Like PM it was created as a part of the Podfest Multimedia Expo which is also creating an online experience. Podfest Facebook Group Podfest Expo 

Podcast Editors Club
Podcast editors club is an active and growing group with frequent webinars and educational resources founded by Steve Stewart. It's a place for indie and professional podcast editors to share tips, ideas, and find help with editing podcasts. Podcast Editors Club 


Just Busters: Female Podcast Editors
With just under 1k members I LOVE this group. It's full of powerhouse editors and podcast industry leaders and has regular live educational sessions, but it's small enough that it's a place to make real personal connections. Their motto is connect, learn, and grow. Among the group rules: No Mansplaining allowed. 
Just Busters Facebook Group


Podcast Monetization Secrets
I know, sounds like a get rich quick scheme. The group is new, with about 100 members to date. But it's run by Christy Haussler who is well established in the independent podcast world and so far has had excellent information. I trust this group will grow into a strong resource.
Podcast Monetization Secrets Facebook Groups

"HOW TO" VIDEOS

Look Your Best on Camera

7/22/2020

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Let's be real.  We all want to look our best on camera and in videos, and we want to be real.  Here are 3 simple tips that will make you look better without changing your make up or using filters. 3 simple tips so you look better in your videos.

If you want to see more like this, please subscribe to my youtube channel.
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The Two Most Valuable Self Help Tactics I've learned from over 500 Podcast Guests

6/23/2020

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I challenged myself to create a series of four videos with myself as host, and to talk about my own creative and personal development journey.  I have made fun of people who do this for my entire life...until I started producing Spartan Up podcast and listening and learning from them. There is still a high proportion of blowhards and snake oil salesmen in the self help arena, and yet those reminders, hacks and lessons propel me forward.

As Doug Comstock said - I'm not telling you anything new, I'm just reminding you.

So here is video three of the series.  In this video I talk about the two most helpful tactics / principles I have learned.
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Creative Journey

5/22/2020

 
I challenged myself to make 4 videos about my own personal creative journey. I've been a producer of podcasts and videos for my entire career helping others convey their messages. Now I'm coming out from behind the scenes. This is the second in my self-challenge series and explores the conflict between humility and self expression, and the changes in the video industry.

I'm collecting my "creative Journey" video series here.

Trying out some "how to" videos too

5/21/2020

 
When I posted the video about podcasting safely while social distancing a few people asked me about wind noise.  I realized that things I've been doing for 30 years  are second nature to me, but not everyone knows them. So - here's a quick video about 4 ways to stop wind noise from ruining your shoot when you get to record outside.

Find more technique and "how To" videos for podcasters and YouTubers here.

One challenge leads to the next

5/20/2020

 
It started when I heard an interview with James Clear, author of Atomic Habits.  He said to establish a habit start with something really small, for example one push up a day.  It sounds ridiculous.  But when you start with a small commitment you'll be more likely to keep it.  Once you start keeping it you begin to see yourself in a new light - as someone who does a push up every day.

So I decided I'd run one mile every day.  I've written about that, and it's been going pretty well.  And James Clear was right.  Success there lead me to take on another challenge.  When COVID times started I committed to posting a daily photo journal here on my blog for a month.  I did that too.  I realized that the simple practice of writing and photographing every day was helping me grow as a creative, whether anyone read it or not.

Now I'm challenging myself to create a video, with me as the on camera host, talking about my own creative journey, every week for the next four weeks.  Here is the first:

Next week I'm going to talk about the value of keeping your work to YOURSELF.

Recording our Podcast in COVID Times

5/18/2020

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How are we podcasting in these complicated times? We managed to pull off an in-person Spartan Up podcasting session this week with Joe De Sena and Sefra the Seedhuntress.  Here's how we did it:
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April 7 - Trapped Behind a Virtual Window

4/8/2020

 
Do you feel like you spend your days looking through a virtual window? 
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It's not the greatest photo, but I love the image of my mom on a virtual call using her dictionary. 

If you're not familiar with the game of "fictionary" here's how it works: one player finds a word in the dictionary that no one knows the definition of.  That player writes the actual definition on a slip of paper, each of the other players writes a fake definition on a slip of paper and anonymously drops it into a bowl.  The first player reads all the definitions out loud and the we all try to guess the correct definition.  There's a point system based on guessing the right definition or tricking others into choosing yours...but that's really not the point.

We figured out last night that we could set up a zoom call on the ipad and text each other definitions, so we played a few rounds with Grandma Roo.
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We did our first ever virtual podcast interview today too.  Joe had a great conversation with James Altucher while his engineer Jay and I listened in. 
... and just like a TV news anchor - no one can see that I'm wearing sweats and pink slippers below the view of the camera.

I'm grateful for the virtual connections, but there is something deep within me that craves in person visiting.  There's a lot of conversation about how the world will be different.  How people will realize so much commuting and office time is wasted.  I think that's true.  But I also think we will all come out of this with a greater value on real, in person, human connection.

What kind of Camera do You Use?

12/6/2019

 
I get asked a lot - what lens did you use? What about model x camera?  Which microphone is best? These things do matter, but what you do with them matters a lot more.
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Anyone can afford a pencil, that's not what makes you a writer.  Writing makes you a writer. Writing more, getting feedback, working with a variety of clients in a variety of environments makes you a better writer. Study makes you better. Practice makes you better. Diligence. Creativity. Focus. Flexibility. Adaptability. Persistence.
View this post on Instagram

I get asked a lot - what lens did you use? What about model x camera? ? Which microphone is best? ? These things do matter, but what you do with them matters a lot more. . Anyone can afford a pencil - that’s not what makes you a writer. ? Writing makes you a writer. Writing more, getting feedback, working with a variety of clients in a variety of environments makes you a better writer. Study makes you better. Practice makes you better. Diligence. Creativity. Focus. Flexibility. Adaptability. Persistence. . What makes you great at your craft? . #contentcreator #contentmarketing #photography #photographyhacks #podcasting #howtopodcast #podcasthacks #worldclasspodcaster #eeleague ... ???

A post shared by marion (@madmotion) on Dec 6, 2019 at 4:21am PST

Originally posted on Instagram & Linkedin

What producing over 400 Podcast Episodes Taught me About Resilience

10/20/2019

 
At the 2019 Podcast Movement conference in Orlando, FL I joined 10 other presenters in a program called IGNITE.  Each talk was 5 minutes long with 20 slides each playing for exactly :15 seconds.  I spoke about lessons in resilience I have learned producing over 400 episodes of the Spartan Up Podcast. Some have to do with the unrelenting nature of producing a weekly show for 5 years, others have to do with the incredible people we've met.  

The slides each include quotes from the show, lessons from Amanda Sullivan, Patrick Sweeney, Travis Roy {correction - I said NFL when I meant NHL,) Nate Carr, Eric Byrnes, Bruce Babashan, Mara Schiavocampo, Karim Jaude, Meb Keflezighi, Aaron Hinde, Pete Cohen, Dean Karnazes, Kelly Starett, and Zach Even Esh.

​Thank you to all or our Spartan Up guests for inspiring me, to Spartan and Joe De Sena for the opportunity to create the podcasts, to my hosts Sefra the Seedhuntress, Col Time Nye, "Dr" Johnny Waite, Zach Even-Esh, Dr. Lara Pence, Dr. Nada, Brian "Tosh" Chontosh, and the many guest hosts.

Also thanks Eric Rosenberg for organizing IGNITE, and to the Podcast Movement conference.

4 Things You Can Do to Interview Like Oprah

9/19/2019

 
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There's no question that Oprah Winfrey is one of the most influential conversational interviewers ever (read about the 5 Interview Lessons interview types here,) her talk show "The Oprah Winfrey Show" was the highest rated TV show of its kind in history. Today she hosts the successful "Supersoul Conversations," a TV show and a podcast. What can we learn from her? Here are four things she does in every interview.

#1 The most important question
The most important question comes BEFORE the interview.  Oprah says "I approach every interview by asking, "What is my intention? What do I really want to accomplish?'" It's something podcasting trailblazer Pat Flynn puts another way, he says the most important thing to determine in your interview prep isn't what or how but WHY. A clear understanding of the goal will guide your questions and your reactions, that's what will set your interview apart.  

​#2 Connection
A conversational interview is about rapport and compassion. Oprah creates connection from behind the mic with empathy. "You can't accomplish anything if you're judging," says the Supersoul Conversations host. It's an intentional technique - "I'm nonjudgmental in an interview. Out of an interview, there's a whole other side of me!" Her goal is to disarm the guest, make them comfortable, so they speak freely.  As an interviewer you are on a search for meaning. "my secret to interviewing: How do I find the common denominator that allows a person to know that I hear them, and that what they say means something to me?"

#3 Detailed preparation
I listened to Oprah's interview with Steven Pressfield (if you haven't read his book "War of Art" I highly recommend it!.) Her detailed preparation for the interview was clear.   I could hear that she had been working to understand Pressfield's take on the concepts he discussed arriving ready with questions that would allow her to dig deeper into the ideas.  The level of detail was evident in the frequent references to quotes and page numbers.  A perfect combination of big-picture thinking and detailed groundwork.

#4 Translation
The "why," the empathy, and the detailed prep all come together in the conversation. Oprah acts as a translator, helping her audience process the ideas her guest presents through her own lens.  Oprah is not afraid to be an active participant in the conversation sharing stories, and ideas of her own to help deepen her audience's understanding and give them additional routes to access the information her guest presents.  This is the art of the conversation interviewer: bringing her own stories and comments to the conversation to lead her audience to a better connection with the guest.

Read more about interviewing for podcasts, documentaries, testimonials and oral histories at Interview Lessons.

Should your company or association Start a podcast?

8/29/2019

 
Everyone's talking about podcasting, but with the battle for attention heating up how do you decide if starting a podcast makes sense for you?  Tizra asked me to speak on the topic at their Tizra UNITY19 conference. I don't talk about what microphone to buy, or how to get on "new and Noteworthy," but I do explain how podcasting can be a unique avenue to reach your busy audience and give a realistic picture of potential audience size.  I also explain some of the holistic style and marketing questions you should be asking yourself. Watch the complete presentation HERE.

It was an honor to join the other speakers Soren Ryherd from working planet, Alec Beckett from Nail Communications, and  Ann-Marie Harrington from Embolden!
Watch the full presentation HERE.
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How we Recorded Video on the Go at the Bataan Memorial Death March at White Sands

4/19/2019

 
After recording an interview with Dan Crowley, Bataan Death March survivor, we were inspired to take on the Bataan Death March Memorial at White Sands.  It's a marathon distance "ruck" carrying a 30lb pack.  Our Spartan Up podcast team consisted of Joe De Sena, Sefra the Seedhuntress, retired Col Tim Nye and his brother Joe, retired Command Sgt Major Frank Grippe, and Ewalk (Erica Walker)... and me with the camera gear and mics.

Here's what I packed for the adventure.

What is Interview Lessons?

12/20/2018

 
Interview Lessons Website
Interview lessons is a new project I've begun, to share what I've learned over 30 years of coaching, conducting, shooting and directing interviews for podcasts, marketing testimonials, oral histories and documentaries.  I'm researching and sharing what it takes to be a great interviewer and sharing it with you.  So far there are articles about top podcaster Tim Ferriss' interview strategies, the philosophy of documentary filmmaker Errol Morris toward interviewing, how to drop filler words like "ummm" and Like" from your interviews and a few others.  As the library grows I will be inviting experienced interviewers to contribute directly, taking requests from readers, and adding audio and video media. 

I'm excited about this new project.  It's just a few months in the making so far but has helped me to become better at the art of interviewing, and at coaching others.

33 Day Experiment, Yanik Silver & the Podcast

5/8/2018

 
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Two great takeaways for me personally in this week’s Spartan Up Podcast with Yanik Silver . The first is a simple but brilliant way to understand what it is you truly love to do - ask yourself “what would I do even if I knew it would fail?” The second is to experiment with your life. Try something for 33 days. See how it feels, if it feels good then keep it. With that in mind, I am on day two of a morning journal. Thanks, Yanik. www.Spartan.com/194

Always learning - Spartan Up Podcast

4/13/2018

 
I'm fortunate that my gig producing the Spartan Up Podcast with Joe De Sena includes meeting our amazing guests then pouring over the interviews in post. It gives me a weekly shot of motivation and insight.  Here are a few recent examples:

​Mindy Hamilton
has a high power job, SVP of partnerships at Marvel, but you might be surprised by her simple advice: Don't live in shame, move on! It applies to the big and the small mistakes we make in our personal and our work lives. She also talks about her unique career path, one that could have appeared directionless to an observer, but in fact was like a foraging expedition in which she collected all the skills and experience she would need in her current role. Full interview on apple podcasts at https://apple.co/2GSmZL6 or search YouTube, Google Play, or Spotify.
How do you think about those around you whose skills are not the same as yours? A chain may only be as strong as its weakest link, but according to adventure racing success Ian Adamson a good team is FASTER than its slowest member. In fact a good team is faster than its fastest member. How do you work to bring up the level of the entire team?

Celebrating Three Years of our show "Spartan Up"

1/3/2018

 
A little over 3 years ago Spartan Race approached me about creating a podcast.  They wanted to gain a deeper understanding of the elements of success and share them as  away to further Spartan brand credibility and brand depth, and to build engagement with a broader audience. The show also served as a content and story feeder for the growing portfolio of Spartan media platforms.
We’ve now published over 170 weekly episodes as podcasts and on our YouTube channel, we’re in the top 5% of all podcasts (based on per episode downloads) and have had over 9 million video and downloads.

“Spartan Up!” Is a weekly audio podcast and YouTube show that focuses on the Spartan mindset and how we define and achieve success in all walks of life. Themes include grit, resilience, hard work, frame of reference, motivation, and general fitness.  Guests are high achievers and thought leaders in business, sports, adventure, academia and the arts.



To celebrate the three year milestone, and kick of the new year, here’s out special end of year wrap up episode from the Spartan Iceland Ultra World Championship.


That time they featured me on "Dirt in Your Skirt"

8/19/2017

 
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    CREATIVE RESOURCES
    On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog.  This is my chance to think out loud about podcasting, messaging, story, nature, family  and life.
    ~ Marion Abrams

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