Spartan Race has created a new endurance event and we were there to shoot it's beta test - Spartan Agoge 000. Here's the video we created to promote it.
When the Farm & Wilderness Foundation asked me to explore diversity at their Vermont camp and create a video I was excited by the project. This was not your typical "marketing" project but a true exploration. We interviewed over 30 campers, staff, alumnae and trustees asking about their feelings on diversity. It certainly opened my mind to the intricacies of this complicated issue. The fact that the foundation was eager to hear the truth and to include statements about areas where improvement is needed proves their commitment to true diversity.
I was interviewed this month on Vermont Public Television's show "Current" about my film "Flood Bound" Vermont PBS will be re-airing Flood Bound August 27th (along with Rob Koier's film Strength of the Storm.) They interviewed me last week for thier show "Connect." I meant to do a better job thanking my neighbors who are in the film and my friends and neighbors who helped make it, but they threw me off when they started the show calling me a "Filmmaker and media mogul."
You can watch the interview on VPT's web site.
More about the film at Flood Bound.
It's been an incredible journey developing, producing and marketing the Spartan Up! Podcast. From the first day when Spartan founder and CEO Joe Desena asked me about getting a podcast up and running. We had been working together promoting his book "Spartan Up!" and he had done quite a few quest appearances. Over the last 6 months the concept has grown exponentially. We've shot over 130 interviews with amazing people all over the world, developed a panel to introduce and discuss the interviews, and set up a web site with lessons and notes from each panel member to help the audience get the most out of each episode.
One of the things I've learned in this process is that rankings on iTunes are constantly fluctuating. But we had a great week for the show last week, and I figure we ought to pause and celebrate it. We hit #1 in Careers, #4 in all business shows, and ranked #35 out of ALL podcasts in all categories. Ok, now back to work.
For the last few months friends and colleagues may have noticed I've been pretty busy, and on the road quite a bit. I can finally tell you why! This summer I started developing a podcast concept for my neighbor Joe Desena. Joe is the founder and CEO of Spartan Race and the NYT Best Selling Author of "Spartan Up!"
The idea of the podcast is to travel the world interviewing people at the top of their game - authors, executives, adventurers and athletes - to find out what makes them tick, then share those lessons with the Spartan audience. We've met amazing athletes like Tony the Fridge (runs Ultra Marathons with a Fridge on his back,) the author Steven Pressfield, the SEAL Team 6 member who shot Bin Laden, the World's Greatest Living Explorer Sir. Ran Fiennes, and one of the most adventurous CEOs in the world Richard Branson. This has been a great hands on project for me personally and I continue to enjoy the opportunity to build this project from the ground up as it morphs, grows and takes on a life of it's own. With 90+ interviews in the can we are really excited about the product. Right now we are rolling out our first promotional efforts, pulling key lessons from each interview to incorporate into the show notes, and shooting intro.s with our expert panel for the 90+ interviews.
Look for the series on iTunes in early January, or sign up now for updates at Spartan Up Podcast.
Click on any of the images to see them full screen.
It's reality TV meets Spartan Races meets backwoods Vermont - our new weekly web series for Spartan Races. Watch elite Spartan Racer Miguel Medina face off against a winter in the Vermont woods. This Malibu California native will see his first snow as he attempts to build, then live in, a cabin deep in the woods of Vermont while training his body and mind for Spartan Races. Watch Spartan Races' YouTube and Facebook for the weekly episodes released every Sunday night.
At the 2012 Fall Women Business Owners Conference I had the pleasure of giving the afternoon presentation with stylist Vivian Infantino. We talked with business owners about entering the world of video. As part of the program, one participant was awarded a sample video. A video introduction for their web site. We promised that we would share our progress as we created that video. The winner was Vermont Lodging Properties Christine Fraioli. We'll have the finished edit for you soon!
Vivian has written up the experience from her point of view. In a future post, I'll share mine. Thanks Vivian!
Our video shoot , which required coordination of the schedules of 3 self-employed women, finally took place on a snowy day in March.
So what does a Stylist prep for and look for when working on-location, let’s say, in the home of the person being photographed or videoed….. ? First of all, I look to see how the DP (Director of Photography), Producer, and/or Videographer (in this case Marion is wearing all three hats) has decided on and created a “set” or location for the video to take place.
In Christine’s lovely home, it was easy to visualize what Marion had in mind, having Christine and her husband, John, comfortably seated in their living room, chatting about their business, Vermont Lodging Properties.
I also take a “broader” look around the location as it gives me lots of information about the person(s) being interviewed, the lighting for the day (if natural and/or supplemented)… in fact, I’ve found that I like to take ‘behind the scenes” photos as they help my muscle memory nail down what I learn about a person, and of course try to bring that out when selecting wardrobe and helping with grooming. Christine’s love of color in her home easily influenced our wardrobe selection.
One of my favorite photos is that of Christine and John’s dining table juxtaposed against the full windows on each wall letting in cool (and snowy) winter light and the warmth of the room. I got the sense that Christine thoroughly enjoys entertaining and loves having friends and family at her dining table. I also loved an entry way display, photos of Christine in the ‘70’s set against a lovely antique table and table décor.
With Marion’s guidance and relaxed interview process, I could monitor on camera as well as observe (pay attention) to all the details in the frame. Christine asked to include a dear friend’s testimonial , which “worked” from all points of view, including Bronwyn’s wardrobe selection which contrasted that of the Vermont Lodging Properties owners . I always kept an eye on lighting, and making sure that “grooming” was in place
I've been shooting and watching the Death Race since it's first year when my friend athlete Doug Lewis joined the race thinking it was a 10 mile trail run with a few obstacles. He was surprised to find there was almost NO running, but his competitive nature kicked in and he not only completed, but won the race.
This year as a videographer I was actually part of the race. Each competitor had to demo a work out for the camera, later on they had to memorize a quote from Ernest Shackleton and recite it on camera.
"Men Wanted: For hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success.”
When not shooting video I managed to grab a few snapshots of the athletes.
Every year the race is different. But every year the athletes and the stories that develop amaze me.
Some of the Death Racers and race volunteers have written about their experiences. What does it mean to quit? to DNF? How does it help you grow?
My Muddy Shoes "To DNF is Human"
Vermont Scrubnut "Winter Death Race Insanity"
Race Ipsa Loquitor "The First DNF"
Fitness Overload "Winter Death Race 2013"
Nele Schulze "Winter Death Race 2012"
Legend of the Death Race " Winter Death Race: Frozen "
Thanks Death Racers.
photo by www.kpikephoto.com
At this year's Fall WBON conference at the Basin Harbor Club business owner Christine Fraioli won coaching by Vivian Infantino and an introductory video from Madmotion. We have been asked to report on the process of this project as a follow up to our presentation "You are your Brand - Presenting Yourself in Online Video."
Step one is coordinating 3 people with busy schedules. That can be harder than you'd think. We have a phone conference scheduled for mid November, with a shoot date at the end of the month. In the meantime I've asked Christine to fill out a basic questionnaire to help her think about the video. You can read it here.