So many people start a podcast and then stall, in fact of the 2 million podcasts out there today only about 750,000 have published an episode in the last 90 days. Sometimes you just need a fresh look at things. Here's a tool that might help:
5 steps to asses, strategize, and elevate.
1. PURPOSE: What do you want your podcast to do for you? Attract sponsors, express your message, serve your community, build authority, have deep discussions, research your market, practice public speaking? Know that and you can start to do the equation and decide how to invest in success.
2. POINT OF VIEW: What makes you stand out? What makes you you? There may be 10, 20 or 100 podcasts on your subject, but none will be like yours. Don't copy everyone else, I can help you understand your unique point of view.
3. PROCESS: Now that you know 1 & 2 we can develop your processes - do you edit or hire an editor, how do you structure your show, your publications schedule, who are your guests (if you have guests), how do they get booked, who writes copy and creates artwork?
4. PRACTICE: Like everything in life it's a cycle of continuous improvement. Get better, then get even better, that's how you become great.
5. PROMOTE: You may have the most incredible podcast, but If you don't promote it how will anyone know. There are things that really do work - paid and organic strategies - to make sure you reach the right people. Once you have the first 4 steps in place, you can build a strategic promotion plan.
I want to help podcasters like you be great and achieve their goals. I'm going to be launching a beta of my 1:1 assessment program to help you understand what your destination is and the steps you need to take to get there.
Interested in learning more and mastering the 5 P's of podcasting success so you can reach your goals with more ease and less time? Click "Get on the list" and fill out the form to get on the waiting list and be the first to be notified.
On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog. This is my chance to think out loud about podcasting, messaging, story, nature, family and life.
~ Marion Abrams