Here are a few excerpts from this month's round up, sign up for emails to get the monthly round up.
On the Grounded Content Podcast I asked Jon Outaev what he thought made the Elon Musk meme post he created for Spartan go viral, he said it:
1. Related to a trending or hot topic
2. Was on brand, something the community would get behind and
You can watch the video here.
But then it got more interesting
I received a private message that said
"I think this is a really slippery slope and feeding the misinformation machine. If brands are using misinformation and doctored imagery as fuel to create awareness/buzz/virality, it's literally the opposite of authentic (and it hurts any sense of trying to make social media a trusted space). The implications of this spiral in a number of ways and I'd heavily advise against."
What do you think?
Here's how I responded on LinkedIn.
What Makes a Story EFFECTIVE?
Story experts and co-creators of Storymode, Beth Nyland and Jill Pollack joined me for a full episode of Grounded Content to teach us all about story, and the secret brainstorming technique using the number 39.
1. Start with the audience in mind
2. Know what you want to happen at the end of the story
3. Know who you need to reach
4. How do they feel now?
5. How do you want them to feel at the end so they will feel compelled to take action
For the full conversation (it’s a good one) listen to the podcast episode "Storymode and the Power of 39 with experts Beth & Jill."
Podcast Industry News
On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog. This is my chance to think out loud about podcasting, messaging, story, nature, family and life.
~ Marion Abrams