The Peak Mountain Bike race has taken a variety of forms since its inception. From the 666 to the "Gnarly Adventure." In 2017 the race became a Leadville Qualifier, and with that it was time to revamp it's image. For 2017 the race received a new name "Peak Woodsplitter" that inspired names for the rest of the Peak series which now contains the Peak Woodsplitter, Peak Snowdevil Winter Ultra/ Snowshoe Race, and the ultimate race the Peak Bloodroot Ultra. Along with the new names we designed a series of "stamp" based logo treatments, social and email campaigns.
The idea was to keep a reference to the Peak history with the classic peak mountain element, while embracing a gritty homegrown feel that the races have as compared to their big brother Spartan Races.
One of the best ways to get attention, engagement, and show off the Green Mountain Trails where the race is held is with a series of videos distributed via social media and email.
With a few friends we've started the EGG Movement, Energizing Gratitude Globally. The idea is simple: appreciate what's around you, small and large. Take that feeling, the tiny endorphin rush you get when something small goes right, and feed it. Cultivate the art of appreciation. Encourage it in yourself and others. Learn more at the EGG Movement website, better yet join the challenge.