Madmotion 101 – The Basics
Where should I host my web video?
Now that video production tools are available to more and more of you, not every job requires a professional video producer. For the do it yourself jobs some clients ask me “what's the best way to share my videos?” Here's a basic overview of the options.
Youtube is probably the first place that comes to mind. Youtube is a great place to be found. People go to Youtube searching for interesting video. Use Tags, titles, descriptions, locations and titles that that your potentail audience might be searching for. The downside to Youtube is the related videos it displays next to yours. They are not always videos you want to be associated with.
When you upload a video to Facbook all your friends or fans will be notified, this is a great way to share video with people already interested in you or your business. If you want a little privacy, all the privacy settings in Facebook can be applied to each video. The downside? Even if you set your privacy settings to “Everyone,” people will need to log into Facebook to see the video.
If you have a good e mail list you may be tempted to share your video to everyone on it. I recommend posting the video somewhere and including the link in your e mail. Large video files clog up e mail systems and are not usually welcome.
Vimeo is a hosting service similar to Youtube. Iit doesn't get nearly as much traffic, so it probably won't help you build your fan base, but it does allow you more control over how your video is displayed and who can see it. You can set up your own channel, you can choose to require password only access to some videos, and you can set up and join groups.
Hosting video yourself
I'm not an SEO expert, I'm a video producer, but some SEO experts suggest you host your videos yourself. That way all traffic and content stays on your site. Others say inbound links from a youtube posting are more helpful. I say try both.
I've talked about the main options, there are many other free and paid options worth looking into including SmugMug, Viddler, Blip.TV and Brightcove.