What's Your Interview Style?
The single most important driver of a successful recorded interview is an understanding of your goals as an interviewer. To begin, it helps to recognize that there are five types of interviews. We've defined them as the 5 interview lessons interview types:
In a testimonial style interview, the goal is to record a client or customer expressing satisfaction with your services or product. Most often your interview subject is not used to being on camera. The challenge is to get the exact content you're looking for while making sure it feels comfortable and natural.
These are most often heard in podcasts or talk shows. In the conversational interview, the audience is as interested in hearing the guest as they are the host. The challenge here is to build rapport, to think on your feet, and keep a good sense of balance between remarks, questions, and follow-ups.
In this style interview, the goal is discovery. You don't know where the interview will lead and are only interested in following the natural flow of discovery. For this, the most important skill is deep listening and curiosity.
The journalistic or documentary interview is one in which you don't already know the answers, but you do know exactly what you hope to learn. For this interview, you will want to have a solid outline and strategy in place before you begin. You may need to pause and check your notes to be sure you and your guest stay on track. For this style of interview, the biggest challenge is to keep the guest on track and make sure you get the information you are looking for on tape.
In a story-focused interview, your guest has a story to tell. Most likely something they have achieved or endured. Your job is to facilitate the telling of a rich full tale. You are the guide to help elicit detail, fill in gaps, and keep the story moving.
For each style interview, your tactics will differ.
No matter what style (or combination of styles) you use, before you approach your guest be sure you know exactly what you are looking to achieve.
I'll leave you with a final thought from interviewer Terry Gross: "I learned that I never really know the true story of my guests' lives, that I have to content myself with knowing that when I'm interviewing somebody, I'm getting a combination of fact and truth and self-mythology and self-delusion and selective memory and faulty memory."
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Mastering 5 Different Types of Interview
Thank you Tibor for inviting me to join you on your podcast "Podcast Interview Mastery."
BIGGEST TAKEAWAYS FROM THIS EPISODE
1 – Learn more about the 5 different types of interview so that you can develop your own style.
2 – Learn more about the 4 keys to conducting better interviews.
3 – Learn why it is important to show your personality as a host in interviews and how to do it.
To listen, click here.
Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, join me on Grounded Content and we talk about EVERYTHING.
“Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless”
The interview starts with some basic background about brand, what it is, and especially what it isn’t. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It’s a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on Grounded Content.
We really dig into why, especially now, we should be thinking about this. And ... they have some great suggestions for making a Grounded Content better.
Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion.
Guests Hilary Laffer and Amy Swift Crosby "The Brandsmiths Podcast"
Editor: Kris Zarnoch
Show Host: Marion Abrams
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.