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In the latest episode of the Grounded Content Podcast I talk to content strategistBill Phillips. A career in the magazine world, holding leadership positions at Popular Science, Popular Mechanics, and Men's Health, was the perfect education and preparation for his role today. He explains the way he envisions overall content strategy, his emphasis on service journalism, crafting compelling headlines, and the importance of patience in building relationships with customers. I think you'll love this one! If you do please hit subscribe in your podcast app of choice and leave a review.
 Are you starting a podcast? Or wondering if you should keep your current podcast going?
“I’m thinking of starting a podcast.” I hear that a lot these days. It makes sense. But the first question you need to ask yourself is WHY. What are your goals and expectations. The steps you take to be successful can be very different depending on how you answer this question. All these reasons are legitimate, to monetize, to deepen engagement with your customers or community, to get an important message out, to have conversations with interesting people, as a form of creative expression. I work with clients to understand their reasons before they start. Without that assessment how will you know what success looks like? Once you understand your reasons, you can start to craft your goals, then calculate back from there to make your plan. Have podcast questions? Ask me on Linkedin. |
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.
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