Here are a few excerpts from this month's round up, sign up for emails to get the monthly round up.
On the Grounded Content Podcast I asked Jon Outaev what he thought made the Elon Musk meme post he created for Spartan go viral, he said it:
1. Related to a trending or hot topic
2. Was on brand, something the community would get behind and
You can watch the video here.
But then it got more interesting
I received a private message that said
"I think this is a really slippery slope and feeding the misinformation machine. If brands are using misinformation and doctored imagery as fuel to create awareness/buzz/virality, it's literally the opposite of authentic (and it hurts any sense of trying to make social media a trusted space). The implications of this spiral in a number of ways and I'd heavily advise against."
What do you think?
Here's how I responded on LinkedIn.
What Makes a Story EFFECTIVE?
Story experts and co-creators of Storymode, Beth Nyland and Jill Pollack joined me for a full episode of Grounded Content to teach us all about story, and the secret brainstorming technique using the number 39.
1. Start with the audience in mind
2. Know what you want to happen at the end of the story
3. Know who you need to reach
4. How do they feel now?
5. How do you want them to feel at the end so they will feel compelled to take action
For the full conversation (it’s a good one) listen to the podcast episode "Storymode and the Power of 39 with experts Beth & Jill."
Podcast Industry News
What you say as a podcast or livestream guest is the most important thing, and how you say it comes next. But that should all sit on a firm foundation of good audio and video quality. Here are a couple of tips to look and sound like a professional when you are invited to guest on a podcast, video or livestream.
1 . Find a quiet space where you won't be interrupted by friendly people, loud sirens, vacuum cleaners or snoring dogs.
2. You will sound better with a microphone, here are a few options:
- A versatile inexpensive (about $70) but good sounding mic is the Samson Q2U. It comes with a USB cable that will plug right into your computer, a very basic stand, a windscreen and an XLR cable in case you work with a pro recording device.
- If you only have a USB c connector try the AKG Lyra (it sounds good and it’s stylish too!)
- If you prefer a clip on lavalier style mic this is one with a USBc connection try the Sennheiser Pro XS Lav.
- And if you are looking to level up but still connect directly to your computer with a USB cable (no techy interface device needed) try the Shure Mv7. It costs about $250, but take note you will also need to buy a desktop mic stand or boom arm with this one.
3. Consider headphones, especially if video isn't being recorded. Sometimes the sound from the interviewer playing on your speakers will feed back into the microphone creating strange echos. Wearing headphones will prevent that.
Once the mic is hooked up here are some hints to make sure it's set up properly.
AND here's a quick video on mic technique, this can have a huge impact on the sound of your interview and costs you nothing!
First take a look at what's behind you that will be visible in the shot. If it’s a bright window see if you can turn your set up around so you face toward the window letting that natural light hit your face.
After that the simplest way to make the image look better is to add a small light.
- This model from Lume Cube that attaches right to your monitor or laptop with it's own suction cup.
- If you decide to go with a ring light remember - ring lights were designed to go AROUND the camera to create an even flattering light. If you don't use it that way then it's just a round light, nothing special.
- If you want a versatile and more permanent solution, I love these desk lights from Lume Cube. When you are not recording, they look and function like a modern style desk lamp, but they rotate and create a flattering soft light for your virtual recordings.
Check the Connection:
And finally - don't forget to check the internet connection and make sure it's stable and fast enough to carry the signal. Ookla Speed test is a useful tool for that.
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.