When I was about 10 our babysitter came in with a new comb "it's unbreakable" he said.
"Is it really unbreakable?" I asked, "or is that just what they say in the advertisement?"
"It's unbreakable," he told me proudly.
So 10 year old me bet him a dollar that I could break the comb. I tried bending it in my hands but it just bent back. Determined and curious I took it to the basement and put it in my father's vise, tightened it, grabbed the comb with a pair of vise-grip pliers, and put all my weight into it. SNAP! The comb broke in two.
What's the message of the story? What does it have to do with your podcast or your content strategy? Is the story evidence of some essential truth in the world of content?
It's not, but it's a story that tells you a lot about who I am. Even today I'm sometimes socially oblivious, I'm always curious, I love to challenge ideas and take nothing at face value, I'm stubbornly determined when it comes to completing a task, and inventive when it comes to finding Solutions.
There are 5 essential Ps to your podcast strategy. The second P is "Point of view." What's your take on the world? Your personality? That unique combination of things that makes you you? What makes your show about knitting, or boxing, or coffee roasting different from the hundreds of others about that?
PS - I'll help you understand how to use this and the other 4 Ps to grow your podcast In my 90 day development process for podcasters. How do you find your voice? What's unique about your take on your topic? To join you must have a minimum of 10 episodes podcast published. More info on the "Grow your podcast" page.
I can't believe how many smart people are paying attention to the wrong things. Do you need to sound good? Of course. Just like you need to be able to read the type when you open a book. But that isn’t what makes a book interesting & worth reading.
Decent sound quality is not the hard part, and yet it's all so many podcasters worry about.
Let's take the writing analogy a little farther. There are very few great writers who haven't worked hard on their craft. Not how they hold their pen or the choice of word processing app. They dedicate effort to the craft of writing. Whether novels, biographies, magazine articles, or ad copy - most writers work, and work hard, to understand how to craft their messages, develop their ideas, and keep their readers engaged.
I'm not suggesting you script your podcast.
I'm telling you that if you want to be great - put more care, practice and intention into what you say and how you say it. And worry less about the mic you use.
And PS - if you wonder how to learn this, I’ll be running a small group of podcasters through my process starting in January.
Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this? John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his clients.
Get two free chapters of his book The Ultimate Marketing Engine.
Whether you're working on a podcast, a social media channel, creative projects for yourself, artwork, photography, social media, writing, journaling, almost any creative endeavor, you can use this technique to help you make a breakthrough to push yourself to the next level. And this works whether you're doing client work or personal work.
First - an important question. Do you want to do more? To be more? To make a breakthrough? Maybe you want to try solo episodes, or keep to a production schedule, add video, or do more social media, get on tick-tock, or study more, read more, learn more about your topic, learn more about your guests, maybe you want to pick up a whole new skill. That's what this process of creative challenges can do for you.
In these two episodes, I explain, step by step, why this structure works, how to execute on it, how to design the right challenge for yourself, what to do to increase the chances of success and what to do when you fail.
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.