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Life & Work

What does this story have to do with your podcast?

11/27/2021

 
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When I was about 10 our babysitter came in with a new comb "it's unbreakable" he said.

"Is it really unbreakable?" I asked, "or is that just what they say in the advertisement?" 

"It's unbreakable," he told me proudly.

So 10 year old me bet him a dollar that I could break the comb. I tried bending it in my hands but it just bent back. Determined and curious I took it to the basement and put it in my father's vise, tightened it, grabbed the comb with a pair of vise-grip pliers, and put all my weight into it. SNAP! The comb broke in two.

What's the message of the story? What does it have to do with your podcast or your content strategy? Is the story evidence of some essential truth in the world of content?

It's not, but it's a story that tells you a lot about who I am. Even today I'm sometimes socially oblivious, I'm always curious, I love to challenge ideas and take nothing at face value, I'm stubbornly determined when it comes to completing a task, and inventive when it comes to finding Solutions.

There are 5 essential Ps to your podcast strategy. The second P is "Point of view." What's your take on the world? Your personality? That unique combination of things that makes you you? What makes your show about knitting, or boxing, or coffee roasting different from the hundreds of others about that?

PS - I'll help you understand how to use this and the other 4 Ps to grow your podcast In my 90 day development process for podcasters. How do you find your voice? What's unique about your take on your topic? To join you must have a minimum of 10 episodes podcast published. More info on the "Grow your podcast" page.

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