I LOVE being a guest on podcasts. No for the "exposure," but because it helps me be a better podcaster and a better podcasting coach. I see everyone's systems - there are a lot of great one's out there - AND I have an opportunity to hone my message, my library of stories, and my speaking skills. I see what questions people have, and what they are thinking about. AND ... bonus ... how many times have you wished you could listen back to a conversation and think about what you did well and what you could have said better? With these podcasts I can.
I'm honored that both Robbie Samuels and O’Brien McMahon took the time to create these shows and allow me to join them.
On the People Business Podcast we talked about:
-> Whether everyone should be their own content creator?
-> How does someone determine a good resource from a bad one? (how to spot the BS)
-> Advice for someone dealing with the angst of starting to build a presence online?
-> How to think about showing different parts of your persona online.
-> Exercises to help people find their voice
-> Aligning yourself as a person with the business content you put out
-> My system of 5 P’s
On the On the Schmooze Podcast we talked about:
-> Leadership: “Leadership is keeping everyone focused on the ultimate goal”
-> Lessons from life in a small town
-> The BEST library story you might ever hear in your life
-> How and why I started podcasting
-> The importance of knowing and understanding goals along with the resources available to you
-> How to create a truly engaging experience for both your podcast guest and your audience.
"If your goal is a content creator is to get more listeners and more people engaged and get people to actually take action, then you need to be thinking about what they need from you, not how you need to show up for you." ~Alex Perry
Every podcast is looking for ways to grow its audience. There are 3 main components to podcast growth:
1. Bring in NEW listeners
2. Serve those listeners
3. Get those listeners to come back or subscribe
I usually like to focus on the second one of these, but in this podcast episode my guest Paula Jenkins and I go through a list of 15 ways to do the first. 15 ways you can get new listeners and grow your audience.
1. Email list
2. Paid social media
3. Organic social media
4. Ads in podcast apps
5. Ads in podcasts
6. Podcast guesting
7. Podcast promo swaps
8. SEO & blog posts
11. Innovate (we give examples)
14. Link in bio
15. Link in email signature
Here's what's in the first email roundup, sign up below to get the info in your inbox.
Hi Friends - I’ve decided to start sending out a monthly round up of the most interesting ideas and information on my podcast coaching and content strategy radar. My plan is to make it a clean simple resource for you. This is new for me and the list is small - so please reply and let me know if this was worth opening, and what you’d like included in the future.
Want 5x the Exposure for Your Content
You’ve probably heard about repurposing content, it might be simpler than you think. This 25 minute podcast episode runs through 5 ways to repurpose your content for greater exposure … and several don’t require any editing!
Should you Put Your Podcast on YouTube?
Click here for YouTube expert Scott Simson’s answer (the video is less than 1 minute). If you want to hear more about YouTube strategy (like how to hook the audience and what an “open loop” is) you can listen to the whole Grounded Content Podcast interview here.
How Should Brands Use Community?
Jackie MacDougall, founder of “Grown-Ass Women’s Guide” says most brands get THIS wrong about building communities. You can hear her complete interview HERE.
Keep an eye out for the #ClaimPodParity campaign this month headed up by Elsie Escobar. As she points out - there are already so many talented and influential women in the podcast industry, it’s time they get more attention. If you’re writing an article or thinking about an interview - consider including more diverse voices. They are out there. Here’s a list of podcasting experts to get you started.
What About Filters?
Every podcast or content interview series should have a set of three filters - A topic filter, a guest filter, and a question filter. HERE’s what I mean.
What Am I Listening to this Week?
Get on the list:
CEO Video Marketing World and YouTube consultant Scott Simson breaks down what makes a successful video on YouTube. How do you grab attention, keep attention, create effective content and generate success using YouTube?
"95% of selling or motivational speaking is mindset. And so there are a lot of ways to help people create any epiphany. And that's really what does the selling for you. So storytelling is an incredible tool for helping people create any epiphany in their mind," says Scott.
This episode is like a mini-course on how to YouTube well!
Scott's Facebook Group
Video Marketing World
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.