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Zach Kazin is the senior director of content partnerships at Vox creative. In this episode, we talk about how he thinks about that role and about content partnerships. What's the difference between an indie or hobby content creator, and one who does it professionally? What's his advice for creators looking to build a career? How do business goals and creative goals intersect? And most important - what makes great content?
Interview with Zach Kazin:
The sun’s starting to dip behind the mountains. I can't stop shivering. That's a good thing, when you stop shivering that’s when you need to worry about hypothermia. I can’t recall the year, it was 2000 something. I’m in Lake Placid in the middle of winter standing on top of a rickety 20’ high tower with 60 pounds of camera equipment and no immediate route down. I’ve been shooting Inverted Aerials at the US Freestyle Nationals from the best seat in the house. Eye to eye with some of the most amazing athletes on the planet. Capturing them as they flip, turn and twist their way through the sky. But now the competition is over, night is falling, and the cold is working it’s way to my core. These skiers have put in thousands of hours to get here.Years later Alex Fererreira took silver at the Olympics doing similar tricks off the lip of a halfpipe. In our podcast “Spartan Up,” he explained the preparation: “[First do it] in your head 100 times, do it on the trampoline 100 times, go to water and do it 100 times there. THEN you bring it to an airbag. … You do that into the bag probably 100 times. … And then after you've done it there, then you bring it to snow. “ Back in Lake Placid I'm waiting for the rest of the camera crew to get their gear wrapped so they can bring me the ladder I’ll need to climb down. At 5’ tall my body mass to surface area ratio makes me especially vulnerable to hypothermia. When these skiers launch into the air they’ve put in so many reps their body knows the way, the movements become intuitive and natural. Real experience, in a variety of circumstances, is critical. How many reps have you put into your podcast? Your hosting? Your interviewing? Are you ready for the days when the winds shift or the judges don’t rule the way they should? It’s something I think about a lot. In a world of constantly shifting tools and technology, what value does 30 years of experience give me? Reps. I’ve put in the reps. I’ve exceeded my 10,000 hours. 100s of reps editing, 100s of reps telling stories, 100s of reps handling difficult clients, tricky scenarios, unreasonable deadlines, and hard problems. And 1000s of reps finding the best way to get the story told. Weathering the shifts is easier when the reps have built that firm foundation.
Eventually the ladder appears, and we manage to get me and all my equipment down safely. I get the car started and focus shifts to next steps. Hot liquids. Hot shower. Set the alarm for tomorrow. Sleep. Thank you to everyone who battled the snow, donned their masks, and attended our monthly meeting. We started AmeUp believing there’s a place where business, creativity, and community overlap in the Upper Valley. Growing attendance at our events continues to affirm our belief. Today's NFT presentation by Ryan Munn was extremely informative and we are so grateful to him for sharing his insights, and to CATV Executive Director Samantha Davidson Green for providing the venue at CATV's White River Junction, Briggs Studio location. A Bitcoin investor since 2013, owner of 1 CryptoKitty, and the host of interchain.live, Ryan spoke of how artists and creative-minded entrepreneurs are successfully using NFT's in the digital marketplace. The discussion and networking afterward was very instructive. Thank you CATV for hosting us, CATV is a 501(c)3 community-building organization that enables open public dialogue, expression, and government transparency by providing access to the expanding world of media. For information about their lifelong learning offerings, go to: https://catv8.org/learn/ Marion & Elizabeth |
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.
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