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Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy.
Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss
I love these events for the incredible expressions of drive, will, strength, and determination written across the faces of the athletes and for the images they create.
Jessica Kupferman , the co-founder ofShe Podcasts (the largest online and in-person community for women podcasters,) and an expert in community building and podcast marketing, joined me on the Grounded Content podcast. I asked her how important diversity is in marketing? What is the most effective way to grow your podcast? Where is the line between selling and sleaze? And we talk about selling itchy overstock T-shirts and metaphorical underwear sizes. Hear more Grounded Content here.
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This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.
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October 2023
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