Sales. That word freaks some people out and excites others. In this episode of the Grounded Content podcast I talk to Donnie Boivin, he's one of those guys who LOVES sales. He brings all those grounded qualities we love on GC to the mindset of selling. Make no mistake, he is a hard-driving salesperson. He's effective. He knows how to get the deals done, to sell what he needs to sell. And he teaches others how to do it. I think this will change the way you think about sales.
Find information about his programs, summit and podcast at DonnieBoivin.com
Is your content creating measurable results for your business? It should be. In this episode of Grounded Content podcast I go through a 5 step process you can use to get the tangible results you are looking for from your podcast, emails, youtube channel or social media.
Steve Watt attracted my attention on LinkedIn, his posts are human and effective. He's the marketing director at Seismic and a pro on LinkedIn where he has a solid following. Steve explains that he advises the entire team at his company to be a part of the marketing process by being active on LinkedIn. You'll hear the guidance he gives them, the reasons that he believes it's beneficial both for the company and the employees, and what he thinks makes an effective post - the right mix of attention, curiosity, and information.
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Show host / producer: Marion Abrams
Show editor: Kris Zarnoch
What creates viral success? The content? The strategy? The product? All three? Tru Earth founder and CMO Ryan McKenzie gives us a look behind the scenes at Tru Earth's viral strategies. How he thinks about his marketing strategy and how they execute on the viral video releases. AND it wouldn't be an episode of Grounded Content if we didn't ask that essential question - does the end justify the means? If the product makes the world a better place, does it matter how you "pitch" it?
AND - because this product DOES make the world a better place - BUY IT.
Ryan McKenzie is the co-founder and CMO of Tru Earth®, a leading eco-friendly household product company dedicated to the elimination of plastic from landfills and oceans. Concerned about the future of his three young kids, Ryan’s passion for the future of the environment lead to exploring issues around climate change, overpopulation, food and job shortages, and ultimately, to the creation of #TruEarthMovement™. Through his work, he has built a genuine community and a movement of environmentally conscious consumers More than 200,000,000 watched Ryan's videos, and more than 50,000,000 read his articles.
You think you have a sales problem, a culture problem, a marketing problem, a team problem, but Chris Brogan says you might actually have a story problem. So how do you use story to fix these problems? That's what we talk about on this episode of the Grounded Content podcast. How can leaders and marketers us story to convey information and change behavior?
Podcasting is hot right now, that means you can expect a lot of newly minted so called experts, especially in the space of monetization. But we don’t share BS advice, that’s why I invited Christy Haussler, the founder of Team Podcast and the host of the Podcast Monetization Secrets podcast. Christy has been in the business and worked with dozens of podcasters. When she saw how disheartened podcast hosts with good download numbers were getting about the financial side she decided to step in. She clears up some of the misinformation about how podcast sponsorship really works.
More about Christy
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This episode was edited by Kris Zarnoch
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How do you develop your public persona and message, and how can acting and comedy inform that? We think of “acting” as a synonym for “fake,” but Charlie explains how it helps him tap into what is essential and real.
Entrepreneur, Entertainer and Author, Charlie Epstein always wanted to be on stage. The meandering path he took to get there gave him a unique take on acting, comedy and money. “My ministry in life,” Charlie says, “is to ease people’s pain and suffering about their money and to show them the path they can take to achieve their dreams and aspirations.”
He is bringing together his experience as a financial advisor and educator with his passion for acting and stand up comedy to create “Yield of Dreams,” a podcast and a stage show which will open this summer.
Find out more about Charlie at http://charlieepstein.com/
There is no one size fits all solution. If someone tells you there is, they are after your money. Your goals + your resources = your plan.
Today on Grounded Content podcast ... me. Yup, just me, no guest. I’m talking about marketing & messaging & podcasting & data & bull shxt... and of course the terror of doing a solo episode ;)
Back with a great guest next week.
How do you set yourself apart? If you try to do it like everyone else you'll always be second best. Mike Koenigs, The Superpower Accelerator, and I talk about what it takes to create a category of one. In fact - he tries to make ME a category of one, but I side track him with too many questions.
Host: Marion Abrams
Editor: Kris Zarnoch kmzencreative.com/
Should you be creating content? What should you say? What if you don't want to be "out front"? Rich Cardona, founder of Rich Cardona media has created a business saving executives and business leaders from themselves. We talk about that and ... as always ... a lot more, including what makes the best podcast pitch and how to stand out from the pack without looking desperate.
Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause.Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry deep within ourselves. She's just published a book called instinct. Our brains excel at making split second decisions based on instinct. She explains the instinctual drivers of behavior that she covers in her book, we look at each of these and how they apply to the world of marketing. They include the drives for survival, procreation, variety and belonging.
More about Rebecca:
Rebecca’s Book Instinct: Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success
Host: Marion Abrams
Editor: Kris Zarnoch kmzencreative.com/
How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One that supports his family. He and I talk about this stuff a lot - about what we do to be successful in the independent media world, to market our shows (and for me my client's shows,) to market ourselves, and our products. What works, what's sketchy? What's the latest BS being peddled out there?
The reason I really invited him on is because he calls me out on my BS. This episode is really a "spirited" conversation between friends. It may be more conversational than some of the others, but there are some solid tactics and take aways in there too.
Steve D. Sims is my guest on theGrounded Content podcast. He's called "Real life Wizard of Oz," that's because he gets things done. I recommend his book "Bluefishing" if you haven't read it. But like most successful and interesting people, he's checked the box withBluefishing, and he's moved on to new things.
Steve was known as the guy that could get anything done creating incredible experiences for people. But as you know, to get anything good done, you need other people, and you need to convince them to do those things. That's what Steve talks about. Essentially, it's branding, it's marketing, and its relationships.
We cover a lot of things in this conversation including the true importance (from a practical and a moral standpoint) of just being yourself, some great networking tips, and some practical personal branding and sales tactics. Steve says, "anyone that did anything fantastical, didn't do it by copying everyone else."
Michael Roderick joined me on the Groundeded Content podcast this week. How do you create content that others will share? What if they would share the content without even being asked? Michael Roderick has discovered a framework that you can use - whether you want to be talked about (in a good way) when you leave the room, get people to share your podcast, or need to accelerate the spread of your message. Of course, as always, it's within the context of grounded, genuine conversations and we touch on the big picture philosophy and ethics behind the tactics.
Listen to the full epiosde
Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, join me on Grounded Content and we talk about EVERYTHING.
“Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless”
The interview starts with some basic background about brand, what it is, and especially what it isn’t. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It’s a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on Grounded Content.
We really dig into why, especially now, we should be thinking about this. And ... they have some great suggestions for making a Grounded Content better.
Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion.
Guests Hilary Laffer and Amy Swift Crosby "The Brandsmiths Podcast"
Editor: Kris Zarnoch
Show Host: Marion Abrams
In the latest episode of the Grounded Content Podcast I talk to content strategistBill Phillips. A career in the magazine world, holding leadership positions at Popular Science, Popular Mechanics, and Men's Health, was the perfect education and preparation for his role today. He explains the way he envisions overall content strategy, his emphasis on service journalism, crafting compelling headlines, and the importance of patience in building relationships with customers. I think you'll love this one! If you do please hit subscribe in your podcast app of choice and leave a review.
Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy.
Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss
Jessica Kupferman , the co-founder ofShe Podcasts (the largest online and in-person community for women podcasters,) and an expert in community building and podcast marketing, joined me on the Grounded Content podcast. I asked her how important diversity is in marketing? What is the most effective way to grow your podcast? Where is the line between selling and sleaze? And we talk about selling itchy overstock T-shirts and metaphorical underwear sizes. Hear more Grounded Content here.
I'm honored to haveJoe Polish as the the second guest on Grounded Content Podcast. He learned marketing to survive. Forged in fire his techniques are tested and proven. Joe co-hosts the "I Love Marketing Podcast," and says "I never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network and now operates Genius Recovery. We talk tactics, ethics, addiction, and recovery.
Find out more about the show and give feedback HERE.
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Grounded Content - Advertising, Marketing & Content Gets Real
With the launch of the "Grounded Content" podcast, I finally get to ask the best minds in marketing, messaging, advertising & content creation all the questions I want! In this clip from episode one my guest Chris Brogan, author of the classic book "Trust Agents," founder of StoryLeader and host of the "Backpack Show" tells me why he doesn't like the term "authenticity." The episode title is a nod to fear driven sales tactics and listicles as well as Chris' quirky sense of humor.
Chris: I don't like the word authenticity, because I think that the most people trying to use it, utterly lack it and they are trying to emulate authenticity, which kind of goes against the word, right? So let's pretend I'm using it for now just because you like it.
Marion : No, no, no, pick a better word. I pick a better word
Chris: Just be helpful. You know, the advice I started giving in 2006. Anytime someone says whatever advice if you ask me this question, 20 minutes or now I'm gonna say be helpful.
Listen to the podcast at HERE or subscribe on your favorite podcast app:
On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog. This is my chance to think out loud about podcasting, messaging, story, nature, family and life.
~ Marion Abrams