I don’t care what f—ing microphone you use!

I can't believe how many smart people are paying attention to the wrong things. Do you need to sound good? Of course. Just like you need to be able to read the type when you open a book. But that isn’t what makes a book interesting & worth reading.

Decent sound quality is not the hard part, and yet it's all so many podcasters worry about.

Let's take the writing analogy a little farther. There are very few great writers who haven't worked hard on their craft. Not how they hold their pen or the choice of word processing app. They dedicate effort to the craft of writing. Whether novels, biographies, magazine articles, or ad copy - most writers work, and work hard, to understand how to craft their messages, develop their ideas, and keep their readers engaged.

I'm not suggesting you script your podcast.

I'm telling you that if you want to be great - put more care, practice and intention into what you say and how you say it. And worry less about the mic you use.

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And PS - if you wonder how to learn this, I’ll be running a small group of podcasters through my process starting in January.