You think you have a sales problem, a culture problem, a marketing problem, a team problem, but Chris Brogan says you might actually have a story problem. So how do you use story to fix these problems? That's what we talk about on this episode of the Grounded Content podcast. How can leaders and marketers us story to convey information and change behavior?
Staying creative and staying effective requires a unique blend of resources. Strategy + tactics + inspiration. So what do you read to feed your human creative machine?
In yesterday's live Paula Jenkins and I talked about books every podcaster should read, but really they are books for anyone who is a content creator, professional creative, professional creator, or content strategists (only one of the books was specifically about podcasting.) Paula and I come at the business from different directions, so the list is a great mix of her take and mine. Here's the quick recap video of the books on our lists.
To hear our thoughts on each book in more detail watch the conversation replay:
? Big Magic (paula)
? The War of Art (marion)
? Essentialism (paula)
? Known (marion)
? Braving the Wilderness (paula)
? The Princess Diaries (you'll need to hear why..it makes sense - paula)
? Building a Story Brand (marion)
? Make Noise (marion)
? Jump Start Your Joy (paula)
? Endurance ( a stretch, but it's all about the power of optimism for me - marion)
If you want to how do you produce a show that people WANT to listen to - listen to this episode of the "Unconventional Leaders" podcast. Heather Parady asked me so many great questions about how to really elevate your podcasting game!
--> How much to structure your show
--> What it means to Improve your craft
--> Why being yourself is tactical
--> What makes a great host (and what doesnât really matter)
Stephen Warley, founder of "Life Skills that Matter", and host of the "Life Skills that Matter" podcast interviewed me about story. Some of the things we talk about:
- There's so much more to communication than words
- How to start your story
- How to improve with practice
- Why I love the quote "it's not the plan, it's the planning"
Stephen is a great interviewer and this conversation is full of practical tips for telling your story better.
On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog. This is my chance to think out loud about podcasting, messaging, story, nature, family and life.
~ Marion Abrams