If you have a podcast and you want more reviews - make it as easy as you can for your listeners. Unfortunately it's not easy to find the "write a review" button in the apple podcast app from your phone, but once you do the rest is easy. Consider making a video like this (or feel free to steal mine) or posting the steps to your website or social media (I have them below if you'd like to steal them feel free!)
Whatever it is you want your listeners to do more of, think about how you can make it as easy as possible for them.
Here are the steps to leave a podcast review on the apple podcast app from your phone:
1. Open the apple podcasts app
2. Enter the name of the podcast you want to review in the apps search bar
3. Click on the show
4. Scroll down through the list of episodes to the "ratings and reviews" section
5. Just below it you'll see the words "leave a review" - click on that
6. Pick a number of starts, enter a headline and write your review
7. Click "send" at the top right.
Is your content creating measurable results for your business? It should be. In this episode of Grounded Content podcast I go through a 5 step process you can use to get the tangible results you are looking for from your podcast, emails, youtube channel or social media.
Staying creative and staying effective requires a unique blend of resources. Strategy + tactics + inspiration. So what do you read to feed your human creative machine?
In yesterday's live Paula Jenkins and I talked about books every podcaster should read, but really they are books for anyone who is a content creator, professional creative, professional creator, or content strategists (only one of the books was specifically about podcasting.) Paula and I come at the business from different directions, so the list is a great mix of her take and mine. Here's the quick recap video of the books on our lists.
To hear our thoughts on each book in more detail watch the conversation replay:
? Big Magic (paula)
? The War of Art (marion)
? Essentialism (paula)
? Known (marion)
? Braving the Wilderness (paula)
? The Princess Diaries (you'll need to hear why..it makes sense - paula)
? Building a Story Brand (marion)
? Make Noise (marion)
? Jump Start Your Joy (paula)
? Endurance ( a stretch, but it's all about the power of optimism for me - marion)
If you want to how do you produce a show that people WANT to listen to - listen to this episode of the "Unconventional Leaders" podcast. Heather Parady asked me so many great questions about how to really elevate your podcasting game!
--> How much to structure your show
--> What it means to Improve your craft
--> Why being yourself is tactical
--> What makes a great host (and what doesnât really matter)
Stephen Warley, founder of "Life Skills that Matter", and host of the "Life Skills that Matter" podcast interviewed me about story. Some of the things we talk about:
- There's so much more to communication than words
- How to start your story
- How to improve with practice
- Why I love the quote "it's not the plan, it's the planning"
Stephen is a great interviewer and this conversation is full of practical tips for telling your story better.
Podcasting is hot right now, that means you can expect a lot of newly minted so called experts, especially in the space of monetization. But we don’t share BS advice, that’s why I invited Christy Haussler, the founder of Team Podcast and the host of the Podcast Monetization Secrets podcast. Christy has been in the business and worked with dozens of podcasters. When she saw how disheartened podcast hosts with good download numbers were getting about the financial side she decided to step in. She clears up some of the misinformation about how podcast sponsorship really works.
More about Christy
Find Marion Instagram
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This episode was edited by Kris Zarnoch
There is no one size fits all solution. If someone tells you there is, they are after your money. Your goals + your resources = your plan.
Today on Grounded Content podcast ... me. Yup, just me, no guest. I’m talking about marketing & messaging & podcasting & data & bull shxt... and of course the terror of doing a solo episode ;)
Back with a great guest next week.
How do you set yourself apart? If you try to do it like everyone else you'll always be second best. Mike Koenigs, The Superpower Accelerator, and I talk about what it takes to create a category of one. In fact - he tries to make ME a category of one, but I side track him with too many questions.
Host: Marion Abrams
Editor: Kris Zarnoch kmzencreative.com/
In the digital age, you're not just competing with your neighborhood. You're competing with everyone in the world. So how do you win? Double down on being you. The world doesn't need another Gary V or another Oprah. Gary V is the best Gary V there will ever be. Oprah is the best Oprah there will ever be. But only you can be the best you.
That's the second P in the 5xPs of podcasting, Point of View. Even if you are one of 30 podcasts about crocheting, when you find your voice yours will stand out.
Double down on you!
Photo by Andrea Hagarty |
Marion Abrams, Joe De Sena, Sefra the Seedhuntress, "Dr" Johnny Waite and my son the sound recorder.
How do you make the "ask"? Maybe it's simpler than it seems. On this episode of the Grounded Content podcast I talk to my friend Matt B. Davis. He's not an expert in marketing, or personal branding, or networking. He's the podcast host who created Obstacle Racing Media, a podcast & media business that has grown from a hobby to a full time job. One that supports his family. He and I talk about this stuff a lot - about what we do to be successful in the independent media world, to market our shows (and for me my client's shows,) to market ourselves, and our products. What works, what's sketchy? What's the latest BS being peddled out there?
The reason I really invited him on is because he calls me out on my BS. This episode is really a "spirited" conversation between friends. It may be more conversational than some of the others, but there are some solid tactics and take aways in there too.
Do you have a podcast? Could it do more for you?
So many people and businesses start a podcast and then stall, in fact of the 2 million podcasts out there today only about 750,000 have published an episode in the last 90 days. Sometimes you just need a fresh look at things.
You can use this tool over and over again to define, refine and achieve your podcasting goals.
5 steps to asses, strategize, and elevate.
1. PURPOSE: What do you want your podcast to do for you? Attract sponsors, express your message, serve your community, build authority, have deep discussions, research your market, practice public speaking? Know that and you can start to do the equation and decide how to invest in success.
2. POINT OF VIEW: What makes you stand out? What makes you you? There may be 10, 20 or 100 podcasts on your subject, but none will be like yours. Don't copy everyone else, I can help you understand your unique point of view.
3. PROCESS: Now that you know 1 & 2 we can develop your processes - do you edit or hire an editor, how do you structure your show, how do you design your publications schedule, who are your guests (if you have guests), how do they get booked, who writes copy and creates artwork, how do you design the best titles, how do you understand your podcast data and much more. There are hundreds of tools and tactics for podcasters, but you need to use the right ones in the right ways.
4. PRACTICE: Like everything in life it's a cycle of continuous improvement. Get better, then get even better, that's how you become great.
5. PROMOTE: You may have the most incredible podcast, but If you don't promote it how will anyone know. There are things that really do work - paid and organic strategies - to make sure you reach the right people. Once you have the first 4 steps in place, we can build a strategic promotion plan.
I help podcasters like you. You're putting in the work, but are you getting the results you want from your show? You have the potential, that's why you started. What if you didn't have to learn it all the hard way?
Click the button and fill out the quick form, I'll send you a link for a 15 minute call.
Rich Cardona, host of the "Leadership Locker" podcast and a media and personal branding expert, spoke at the Fitness & Self-Improvement Podcasters micorcon at this years Guinness World Record breaking Podfest Global Summit. I asked him to talk about how podcasters can use other social media channels to grow their audience.
The single most important driver of a successful recorded interview is an understanding of your goals as an interviewer. To begin, it helps to recognize that there are five types of interviews. We've defined them as the 5 interview lessons interview types:
In a testimonial style interview, the goal is to record a client or customer expressing satisfaction with your services or product. Most often your interview subject is not used to being on camera. The challenge is to get the exact content you're looking for while making sure it feels comfortable and natural.
These are most often heard in podcasts or talk shows. In the conversational interview, the audience is as interested in hearing the guest as they are the host. The challenge here is to build rapport, to think on your feet, and keep a good sense of balance between remarks, questions, and follow-ups.
In this style interview, the goal is discovery. You don't know where the interview will lead and are only interested in following the natural flow of discovery. For this, the most important skill is deep listening and curiosity.
The journalistic or documentary interview is one in which you don't already know the answers, but you do know exactly what you hope to learn. For this interview, you will want to have a solid outline and strategy in place before you begin. You may need to pause and check your notes to be sure you and your guest stay on track. For this style of interview, the biggest challenge is to keep the guest on track and make sure you get the information you are looking for on tape.
In a story-focused interview, your guest has a story to tell. Most likely something they have achieved or endured. Your job is to facilitate the telling of a rich full tale. You are the guide to help elicit detail, fill in gaps, and keep the story moving.
For each style interview, your tactics will differ.
No matter what style (or combination of styles) you use, before you approach your guest be sure you know exactly what you are looking to achieve.
I'll leave you with a final thought from interviewer Terry Gross: "I learned that I never really know the true story of my guests' lives, that I have to content myself with knowing that when I'm interviewing somebody, I'm getting a combination of fact and truth and self-mythology and self-delusion and selective memory and faulty memory."
Fitness, Running, Mindset, Yoga, Weight Lifting, Resilience, Self-Improvement, Nutrition Podcasters!!
Get a FREE ticket, see the schedule of speakers, sign up for future events as we build our community!
Thank you Tibor for inviting me to join you on your podcast "Podcast Interview Mastery."
BIGGEST TAKEAWAYS FROM THIS EPISODE
1 – Learn more about the 5 different types of interview so that you can develop your own style.
2 – Learn more about the 4 keys to conducting better interviews.
3 – Learn why it is important to show your personality as a host in interviews and how to do it.
To listen, click here.
There is so much information about HOW to launch a podcast, choose the best microphone, the best hosting platform, the best growth tactics - that it's easy to loose track of the essentials. How do you make a BETTER podcast?
If you haven't heard it yet, there's a great conversation between Tim Ferriss ("Tim Ferriss Show",) Dax Shepard ("Armchair Expert Podcast",) and Brene Brown ("Unlocking Us with Brene Brown,") where they talk about how they think about interviewing and how they prepare. One of the things I love about this is the reminder that there are a lot of different ways to think about interviewing, and you need to find and develop what works best for you and your audience.
Listen to the first 15 minutes of this episode for a look inside the minds of these three expert podcast interviewers.
"The Turnaround" features interviews with some of the interviewing GREATS, like Ira Glass, Mark Maron, Brook Gladstone, and Terry Gross. The podcast series was created by the Columbia School of Journalism and digs into every element of interviewing - from prep, to question selection, to interview process. You can read transcripts or listen to the conversations here.
We don't use "tape" anymore, but in the radio business "good tape" means good recorded content. In the podcast series "Gimlet Academy" host Alex Blumberg shares lessons, gained from 20 years of working in audio, about what it takes to produce a podcast episode that entertains, educates, and connects with listeners on an emotional level. Episode four, called "How to Get Good Tape" focuses on the interview.
If you are tired of get rich quick schemes and B.S. this is the antidote. I'll be on Clubhouse with Lisa Orkin (Lisa Orkin Creative, Radio Ranch and Project Woo-Woo) and Jen Edds ( Brassy Broadcasting, Beauty and the Gi Podcast,)
Every Wednesday afternoon 3:30 to 4:30pm EST
March 3rd link https://www.joinclubhouse.com/event/mJEaR21v
Follow me on clubhouse for notifications @madmotion
I've been exploring the new audio based social media app called Clubhouse. Right now it's in that golden stage of new social media platforms where the conversations are real and human and organic, and where there's lots of creativity and exploration. The only downside for me is that to get the most of the platform takes time...a lot of time.
I'm be cohosting "Real Talk about Podcasting Q&As" with Jen Edds and Lisa Orkin on Wednesday afternoons on CLubhouse.
How will Podcasters Use Clubhouse?
The platform is growing and changing quickly as users discover what works and create new ways to use the channel. Here are my predictions about the value and impact it will have on podcasters. How podcasters can use clubhouse to deepend community and why some might choose Clubhouse over podcasting.
Are you starting a podcast? Or wondering if you should keep your current podcast going?
“I’m thinking of starting a podcast.” I hear that a lot these days. It makes sense. But the first question you need to ask yourself is WHY. What are your goals and expectations. The steps you take to be successful can be very different depending on how you answer this question.
All these reasons are legitimate, to monetize, to deepen engagement with your customers or community, to get an important message out, to have conversations with interesting people, as a form of creative expression. I work with clients to understand their reasons before they start. Without that assessment how will you know what success looks like?
Once you understand your reasons, you can start to craft your goals, then calculate back from there to make your plan.
Have podcast questions? Ask me on Linkedin.
Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy.
Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss
On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog. This is my chance to think out loud about podcasting, messaging, story, nature, family and life.
~ Marion Abrams