Should you be creating content? What should you say? What if you don't want to be "out front"? Rich Cardona, founder of Rich Cardona media has created a business saving executives and business leaders from themselves. We talk about that and ... as always ... a lot more, including what makes the best podcast pitch and how to stand out from the pack without looking desperate.​

In the digital age, you're not just competing with your neighborhood. You're competing with everyone in the world. So how do you win? Double down on being you. The world doesn't need another Gary V or another Oprah. Gary V is the best Gary V there will ever be. Oprah is the best Oprah there will ever be. But only you can be the best you.

That's the second P in the 5xPs of podcasting, Point of View. Even if you are one of 30 podcasts about crocheting, when you find your voice yours will stand out.

Double down on you!

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Photo by Andrea Hagarty |
Pictured: 
Marion Abrams, Joe De Sena, Sefra the Seedhuntress, "Dr" Johnny Waite and my son the sound recorder.

Effective marketing is about motivating people to take an action - to follow your podcast, to hear your important message, to buy your product, read your book, or donate to your cause.Dr. Rebecca Heiss is an evolutionary biologist who studies evolutionary psychology. That means she's immersed in the age old baked in behavioral triggers we carry deep within ourselves. She's just published a book called instinct. Our brains excel at making split second decisions based on instinct. She explains the instinctual drivers of behavior that she covers in her book, we look at each of these and how they apply to the world of marketing. They include the drives for survival, procreation, variety and belonging.

More about Rebecca:
Rebecca’s Book Instinct: Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success
https://rebeccaheiss.com/
https://www.thefearlesstheory.com/​

Host: Marion Abrams
Editor: Kris Zarnoch kmzencreative.com/