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Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, join me on Grounded Content and we talk about EVERYTHING.
“Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless” The interview starts with some basic background about brand, what it is, and especially what it isn’t. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It’s a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on Grounded Content. We really dig into why, especially now, we should be thinking about this. And ... they have some great suggestions for making a Grounded Content better. Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion.
CREDITS:
Guests Hilary Laffer and Amy Swift Crosby "The Brandsmiths Podcast" Editor: Kris Zarnoch Show Host: Marion Abrams
Kate Paine, founder of Standing Out Online, shares advice for LinkedIn, but also for understanding how to present yourself online in a broader sense. Her LinkedIn tactics and strategies will help you grow your brand on every platform.
Listen to the complete episode:
Find Kate atStanding Out Online
In the latest episode of the Grounded Content Podcast I talk to content strategistBill Phillips. A career in the magazine world, holding leadership positions at Popular Science, Popular Mechanics, and Men's Health, was the perfect education and preparation for his role today. He explains the way he envisions overall content strategy, his emphasis on service journalism, crafting compelling headlines, and the importance of patience in building relationships with customers. I think you'll love this one! If you do please hit subscribe in your podcast app of choice and leave a review.
Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy.
Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss
Jessica Kupferman , the co-founder ofShe Podcasts (the largest online and in-person community for women podcasters,) and an expert in community building and podcast marketing, joined me on the Grounded Content podcast. I asked her how important diversity is in marketing? What is the most effective way to grow your podcast? Where is the line between selling and sleaze? And we talk about selling itchy overstock T-shirts and metaphorical underwear sizes. Hear more Grounded Content here.
I'm honored to haveJoe Polish as the the second guest on Grounded Content Podcast. He learned marketing to survive. Forged in fire his techniques are tested and proven. Joe co-hosts the "I Love Marketing Podcast," and says "I never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network and now operates Genius Recovery. We talk tactics, ethics, addiction, and recovery.
Find out more about the show and give feedback HERE. Subscribe or listen:
Listen to the complete episode:
Grounded Content - Advertising, Marketing & Content Gets Real
With the launch of the "Grounded Content" podcast, I finally get to ask the best minds in marketing, messaging, advertising & content creation all the questions I want! In this clip from episode one my guest Chris Brogan, author of the classic book "Trust Agents," founder of StoryLeader and host of the "Backpack Show" tells me why he doesn't like the term "authenticity." The episode title is a nod to fear driven sales tactics and listicles as well as Chris' quirky sense of humor.
Chris: I don't like the word authenticity, because I think that the most people trying to use it, utterly lack it and they are trying to emulate authenticity, which kind of goes against the word, right? So let's pretend I'm using it for now just because you like it.
Marion : No, no, no, pick a better word. I pick a better word Chris: Just be helpful. You know, the advice I started giving in 2006. Anytime someone says whatever advice if you ask me this question, 20 minutes or now I'm gonna say be helpful.
Listen to the podcast at HERE or subscribe on your favorite podcast app:
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This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.
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