A little over 3 years ago Spartan Race approached me about creating a podcast. They wanted to gain a deeper understanding of the elements of success and share them as away to further Spartan brand credibility and brand depth, and to build engagement with a broader audience. The show also served as a content and story feeder for the growing portfolio of Spartan media platforms.
We’ve now published over 170 weekly episodes as podcasts and on our YouTube channel, we’re in the top 5% of all podcasts (based on per episode downloads) and have had over 9 million video and downloads.
“Spartan Up!” Is a weekly audio podcast and YouTube show that focuses on the Spartan mindset and how we define and achieve success in all walks of life. Themes include grit, resilience, hard work, frame of reference, motivation, and general fitness. Guests are high achievers and thought leaders in business, sports, adventure, academia and the arts.
To celebrate the three year milestone, and kick of the new year, here’s out special end of year wrap up episode from the Spartan Iceland Ultra World Championship.
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This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.