Should your company or association Start a podcast?

Everyone's talking about podcasting, but with the battle for attention heating up how do you decide if starting a podcast makes sense for you?  Tizra asked me to speak on the topic at their Tizra UNITY19 conference. I don't talk about what microphone to buy, or how to get on "new and Noteworthy," but I do explain how podcasting can be a unique avenue to reach your busy audience and give a realistic picture of potential audience size.  I also explain some of the holistic style and marketing questions you should be asking yourself. Watch the complete presentation HERE.

It was an honor to join the other speakers Soren Ryherd from working planet, Alec Beckett from Nail Communications, and  Ann-Marie Harrington from Embolden!

Watch the full presentation HERE.