Rich Cardona, host of the "Leadership Locker" podcast and a media and personal branding expert, spoke at the Fitness & Self-Improvement Podcasters micorcon at this years Guinness World Record breaking Podfest Global Summit. I asked him to talk about how podcasters can use other social media channels to grow their audience.
The single most important driver of a successful recorded interview is an understanding of your goals as an interviewer. To begin, it helps to recognize that there are five types of interviews. We've defined them as the 5 interview lessons interview types:
In a testimonial style interview, the goal is to record a client or customer expressing satisfaction with your services or product. Most often your interview subject is not used to being on camera. The challenge is to get the exact content you're looking for while making sure it feels comfortable and natural.
These are most often heard in podcasts or talk shows. In the conversational interview, the audience is as interested in hearing the guest as they are the host. The challenge here is to build rapport, to think on your feet, and keep a good sense of balance between remarks, questions, and follow-ups.
In this style interview, the goal is discovery. You don't know where the interview will lead and are only interested in following the natural flow of discovery. For this, the most important skill is deep listening and curiosity.
The journalistic or documentary interview is one in which you don't already know the answers, but you do know exactly what you hope to learn. For this interview, you will want to have a solid outline and strategy in place before you begin. You may need to pause and check your notes to be sure you and your guest stay on track. For this style of interview, the biggest challenge is to keep the guest on track and make sure you get the information you are looking for on tape.
In a story-focused interview, your guest has a story to tell. Most likely something they have achieved or endured. Your job is to facilitate the telling of a rich full tale. You are the guide to help elicit detail, fill in gaps, and keep the story moving.
For each style interview, your tactics will differ.
No matter what style (or combination of styles) you use, before you approach your guest be sure you know exactly what you are looking to achieve.
I'll leave you with a final thought from interviewer Terry Gross: "I learned that I never really know the true story of my guests' lives, that I have to content myself with knowing that when I'm interviewing somebody, I'm getting a combination of fact and truth and self-mythology and self-delusion and selective memory and faulty memory."
Fitness, Running, Mindset, Yoga, Weight Lifting, Resilience, Self-Improvement, Nutrition Podcasters!!
Get a FREE ticket, see the schedule of speakers, sign up for future events as we build our community!
Thank you Tibor for inviting me to join you on your podcast "Podcast Interview Mastery."
BIGGEST TAKEAWAYS FROM THIS EPISODE
1 – Learn more about the 5 different types of interview so that you can develop your own style.
2 – Learn more about the 4 keys to conducting better interviews.
3 – Learn why it is important to show your personality as a host in interviews and how to do it.
To listen, click here.
Amy Swift Crosby and Hilary Laffer host the Brandsmiths podcast, join me on Grounded Content and we talk about EVERYTHING.
“Think about how many chocolate brands there were 10 years ago? Now think about how many there are today. Think about how many beers there were, water. Think about all the popcorn brands. How about self-help brands, and nutrition supplements. We're living in a world where not only is there more of everything, but the channels are endless”
The interview starts with some basic background about brand, what it is, and especially what it isn’t. But then we start digging deeper. Their show, the Brandsmiths podcast, is different from other branding podcasts. It’s a working session where they, on air give, advice to businesses. About halfway through our podcast interview they turned things around on me and started to give me advice on Grounded Content.
We really dig into why, especially now, we should be thinking about this. And ... they have some great suggestions for making a Grounded Content better.
Later in the episode, I tell kind of an origin story about one of the client experiences that started me thinking about where these lines are, and what Amy and Hilary call the ultimate and inevitable paradox of selling. The lines between manipulation and persuasion.
Guests Hilary Laffer and Amy Swift Crosby "The Brandsmiths Podcast"
Editor: Kris Zarnoch
Show Host: Marion Abrams
There is so much information about HOW to launch a podcast, choose the best microphone, the best hosting platform, the best growth tactics - that it's easy to loose track of the essentials. How do you make a BETTER podcast?
If you haven't heard it yet, there's a great conversation between Tim Ferriss ("Tim Ferriss Show",) Dax Shepard ("Armchair Expert Podcast",) and Brene Brown ("Unlocking Us with Brene Brown,") where they talk about how they think about interviewing and how they prepare. One of the things I love about this is the reminder that there are a lot of different ways to think about interviewing, and you need to find and develop what works best for you and your audience.
Listen to the first 15 minutes of this episode for a look inside the minds of these three expert podcast interviewers.
"The Turnaround" features interviews with some of the interviewing GREATS, like Ira Glass, Mark Maron, Brook Gladstone, and Terry Gross. The podcast series was created by the Columbia School of Journalism and digs into every element of interviewing - from prep, to question selection, to interview process. You can read transcripts or listen to the conversations here.
We don't use "tape" anymore, but in the radio business "good tape" means good recorded content. In the podcast series "Gimlet Academy" host Alex Blumberg shares lessons, gained from 20 years of working in audio, about what it takes to produce a podcast episode that entertains, educates, and connects with listeners on an emotional level. Episode four, called "How to Get Good Tape" focuses on the interview.
If you are tired of get rich quick schemes and B.S. this is the antidote. I'll be on Clubhouse with Lisa Orkin (Lisa Orkin Creative, Radio Ranch and Project Woo-Woo) and Jen Edds ( Brassy Broadcasting, Beauty and the Gi Podcast,)
Every Wednesday afternoon 3:30 to 4:30pm EST
March 3rd link https://www.joinclubhouse.com/event/mJEaR21v
Follow me on clubhouse for notifications @madmotion
Start the morning with Vermonters who are building things - business, creative, community.
Every Friday morning 8:30 to 9:15am EST
Want to be added to our group email for reminders and topics? Use my contact form and let me know. [note - this is not a funnel, just a way to connect and support each other]
Without travel I had a chance to look with new eyes at the things around me. Here are some of my favorite photos from 2020.
It was a strange year. I’m craving new places, people, adventures. Looking back through these photos is bittersweet. There are some wonderful moments captured. Time I spent with my very favorite people ( my husband and our boys), but they also remind me of the days in early March full of agitated uncertainty and yet a confidence that this would all be over in a few months. 10 months later the monotony of it all can feel overwhelming some days.
These are some of my favorite photos of 2020 some because they put me back in a moment of joy and connection, some because I love the photo itself.
Most of the photos I took this year are at home and family, but my family will only tolerate being photographed so much. Many are of nature, I was forced to practice looking for beauty in my everyday surroundings. A lot are of our dog, he never tires of being photographed. Finally a few are of the few and far between shoots I had for the podcast and for Spartan Games - all at a distance and all outside - but a welcome variation in my routine.
I've been exploring the new audio based social media app called Clubhouse. Right now it's in that golden stage of new social media platforms where the conversations are real and human and organic, and where there's lots of creativity and exploration. The only downside for me is that to get the most of the platform takes time...a lot of time.
I'm be cohosting "Real Talk about Podcasting Q&As" with Jen Edds and Lisa Orkin on Wednesday afternoons on CLubhouse.
How will Podcasters Use Clubhouse?
The platform is growing and changing quickly as users discover what works and create new ways to use the channel. Here are my predictions about the value and impact it will have on podcasters. How podcasters can use clubhouse to deepend community and why some might choose Clubhouse over podcasting.
In the latest episode of the Grounded Content Podcast I talk to content strategistBill Phillips. A career in the magazine world, holding leadership positions at Popular Science, Popular Mechanics, and Men's Health, was the perfect education and preparation for his role today. He explains the way he envisions overall content strategy, his emphasis on service journalism, crafting compelling headlines, and the importance of patience in building relationships with customers. I think you'll love this one! If you do please hit subscribe in your podcast app of choice and leave a review.
Are you starting a podcast? Or wondering if you should keep your current podcast going?
“I’m thinking of starting a podcast.” I hear that a lot these days. It makes sense. But the first question you need to ask yourself is WHY. What are your goals and expectations. The steps you take to be successful can be very different depending on how you answer this question.
All these reasons are legitimate, to monetize, to deepen engagement with your customers or community, to get an important message out, to have conversations with interesting people, as a form of creative expression. I work with clients to understand their reasons before they start. Without that assessment how will you know what success looks like?
Once you understand your reasons, you can start to craft your goals, then calculate back from there to make your plan.
Have podcast questions? Ask me on Linkedin.
Jeffrey Madoff has pivoted from one creative career to the next. After success in the fashion business, he moved to film and commercials, and today is a teacher, playwright and author. Today on Grounded Content dig into brand. What is it, what are the best and worst examples, and as always - where do ethics fit in. With examples from Nike, Uber, Patagonia, Ralph Lauren, Coke and others Madoff explains the elements of a brand and their importance not only in selling products but in guiding a company's growth strategy.
Find out more about his book "Creative Careers" featuring creatives like Ralph Lauren, Damond John, Joy-Ann Reid, Kathy Ireland and Tim Ferriss
I love these events for the incredible expressions of drive, will, strength, and determination written across the faces of the athletes and for the images they create.
Jessica Kupferman , the co-founder ofShe Podcasts (the largest online and in-person community for women podcasters,) and an expert in community building and podcast marketing, joined me on the Grounded Content podcast. I asked her how important diversity is in marketing? What is the most effective way to grow your podcast? Where is the line between selling and sleaze? And we talk about selling itchy overstock T-shirts and metaphorical underwear sizes. Hear more Grounded Content here.
Watch the video for nuggets of podcasting wisdom. At the Guinness world record-breaking Podfest Global Expo event we ran an afternoon conference for and by Fitness and Self-Improvement Content Creators featuring Gabby Reece "The Gabby Reece Show," Mark Divine "Unbeatable Mind," Matt B. Davis "Obstacle Racing Media," Anders Varner "Barbell Shrugged, Dr. Lara Pence "Spartan Mind" and "Curious Minds Podcast," and moderated by Marion Abrams producer of "Spartan Up Podcast" and founder of Madmotion.
Gems of wisdom from the guests, including a quick intro by Chris Krimitsos founder of Podfest Global Expo.
I hope to find more ways to serve the Fitness & Self-Improvement Creator community, if you'd like to stay in touch drop your email HERE.
Here's the full text:
Chris Krimitsos 0:00
What's cool is all of us are focused on something positive, helping each other. While people are basically going through different phases of quarantine globally, how are you feeling? basically putting this together Marian?
Marion Abrams 0:18
I feel grateful. I mean, I just forgot how smart and inspiring the group of friends that I have collected since I started podcasting. And since we started inviting other podcasters into the circle has been and why I I just love listening to them. And I think expanding beyond the fitness space and being part of the pod fest global Expo has been a really great opportunity. So I thank you, Chris for for setting this up.
Dr. Lara Pence 0:46
One of the phrases that I like to use and probably this will come as no surprise to individ any individual that's ever been in therapy is I like to use the phrase. So what I'm hearing you say is and what that allows is for the, for the guests to feel really heard to feel like you're there with them, not just that you're worried about your next question. And when the guest trusts you, because they know that you're listening, they're more willing to go there with you. And so and so what that can do then is not only it helps build trust and rapport with your guests, but it also then allows them to go that one step further, right.
Gabby Reece 1:31
I realized that there was a part of me that was dreading doing a podcast on my own. If I can be really honest, I thought, well, I could probably do 10 and then I probably be boring and I don't know and this is like 25 years into it. So the other point that I want to share with you is, is this idea of really trusting yourself, which is hard to do. So I will do an interview last week or next week, and before the interview, I will always think, okay, I've done my homework, which is obviously really important. And I hope it goes, Okay. And then when they leave, I always think I hope that I hope that we had a good show and that that I remember also all the things that I should have asked.
So you're always going to feel that way. And I want to remind you that whatever conversation needed to be had at that moment, on that day was the one that you were supposed to have.
Matt B. Davis 2:27
It's gonna come out pretty clearly if you care about what you do. Early on, in the process of me doing this show... I would have people say, you know, we really like what you're doing because you actually care about the sport. You're not just reporting on it. And I thought, well, how is there any other way to do it? I mean, to me that was like, why would I be here, like, I guess to try to make a book, which there wasn't much books to be grabbed, but to me, it just, it just made sense to do that.
Anders Varner 2:58
My attention to fitness has to be delivered to the people that I'm talking to, in a manner that resembles my life and the thing that I'm learning about because I want them to go on the journey with me, I want them to feel like they're in the room every single time we turn on the microphones, and I talk about the struggles that I, as a fitness professional have turned into music on and finding 45 minutes in my day to work out. I don't know, I never thought that there would be a day that fitness would be hard, but I get it now. And that is the most authentic conversation. That's where all of my attention is when I think about fitness. And the next piece, you could call me as woo is woo woo as you would like. But every time you turn the microphone on, I want you to think about how much you love somebody that is willing to take time out of their day and listen to you on their commute to work.
Mark Divine 3:57
So if you're in an interview, or you're in any any type of scenario where you're like, Oh shit, you know, this is gametime and you're uncomfortable because it's gonna be uncomfortable. Then you come back to that tactical breathing and just kind of like, pause for a moment. reconnect with the breath and and with your nostrils with your nose, mouth close, and your mind soft and think about your mind like gripping, gripping, gripping.
And then inhale, just releasing, no need to think no need to do it, just notice what happens. And then with your eyes, instead of looking looking looking, release, go soft, peripheral vision. So this is profound because when you release the grip of your your thinking mind, and then you soften your gaze, and you breathe deeply through your nose and suddenly what happens is you your mind, your conscious expands out into what we call context. And guess what, right then and there, all that fear and anxiety goes away. And then while you're in this interview, you try to maintain that kind of relaxed awareness so that you're accessing kind of right and left brain synchronicity, right so you, you have the pattern recognition, the spontaneity to respond in a way that's not going to be as controlled or fear based. Or like I have to remember what I studied or you know this net
I'm honored to haveJoe Polish as the the second guest on Grounded Content Podcast. He learned marketing to survive. Forged in fire his techniques are tested and proven. Joe co-hosts the "I Love Marketing Podcast," and says "I never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network and now operates Genius Recovery. We talk tactics, ethics, addiction, and recovery.
Find out more about the show and give feedback HERE.
Subscribe or listen:
Listen to the complete episode:
Looking back it was a little more than two years ago that a producer, Tim Joy, hired me to shoot a 5-day wilderness canoe expedition. Just to begin meant 11 hours of driving north from my already rural home in Pittsfield, Vermont to lake Temagami. Then a quick boat trip to the island that served as base camp. In my career, I have shot hundreds of subjects in hundreds of locations, and I find every single one unique and exciting - but this ranks among the top 15 along with shooting for Landrover in Sabi Sabi, documenting traditional Greek weavers in small mountain towns, and interviewing Richard Branson on his island.
5 days with no cell service, living 100% outdoors rain, sun, bugs, and all. Capturing the struggle and triumph of a group of amazing young girls as they learned to paddle and portage heavy canoes and gear through thunderstorms, mud, rocks, and sunshine. To set up camp, cook over a fire, and "up and roll" every morning.
Today, after I got this week’s episode of the podcast out, I needed to reignite the creative spark. So I dug up this footage and put together a little video. ( In the original footage there are lots of close-ups and faces, but this was shot for a client and I don’t have the rights to those - so it’s all blue skies, rainy skies, and water. )
Grounded Content - Advertising, Marketing & Content Gets Real
With the launch of the "Grounded Content" podcast, I finally get to ask the best minds in marketing, messaging, advertising & content creation all the questions I want! In this clip from episode one my guest Chris Brogan, author of the classic book "Trust Agents," founder of StoryLeader and host of the "Backpack Show" tells me why he doesn't like the term "authenticity." The episode title is a nod to fear driven sales tactics and listicles as well as Chris' quirky sense of humor.
Chris: I don't like the word authenticity, because I think that the most people trying to use it, utterly lack it and they are trying to emulate authenticity, which kind of goes against the word, right? So let's pretend I'm using it for now just because you like it.
Marion : No, no, no, pick a better word. I pick a better word
Chris: Just be helpful. You know, the advice I started giving in 2006. Anytime someone says whatever advice if you ask me this question, 20 minutes or now I'm gonna say be helpful.
Listen to the podcast at HERE or subscribe on your favorite podcast app:
As more people enter the podcasting space, the need for solid reliable information is greater than ever. There is a lot of misinformation out there. Here are some of my favorite online podcasting communities. What are yours?
Part 1: FACEBOOK GROUPS
Podcast Movement Community - For Podcasters
This group has over 41k members and has good rules to prevent spammy self-promotion. It is a part of the Podcast Movement conference, the largest podcasting conference in the world. This year their event is moving online. PM Conference PM Facebook Community
She Podcasts is a large and active group with over 17k members. It defines its Facebook community as a safe place for women or non-binary ONLY who podcast or who are setting up a show currently to ask questions, provide support, share resources, wins, and advocate for each other. The admins have done a great job of creating an inclusive culture with lost of great information sharing. She Podcasts started out as a podcast and has grown to encompass the Facebook Group, a smaller paid group (She Podcasts Super Squad) and their own event She Podcasts Live. She Podcasts Facebook Group She Podcasts Live
This group is smaller, with about 3k members, and has a more grassroots community feel. Please - don't go to this group to post links to your own show, but DO go to ask questions and learn from other podcasters and experts. The founder, Chris Krimistos is an active participant and community builder. Like PM it was created as a part of the Podfest Multimedia Expo which is also creating an online experience. Podfest Facebook Group Podfest Expo
Podcast Editors Club
Podcast editors club is an active and growing group with frequent webinars and educational resources founded by Steve Stewart. It's a place for indie and professional podcast editors to share tips, ideas, and find help with editing podcasts. Podcast Editors Club
Just Busters: Female Podcast Editors
With just under 1k members I LOVE this group. It's full of powerhouse editors and podcast industry leaders and has regular live educational sessions, but it's small enough that it's a place to make real personal connections. Their motto is connect, learn, and grow. Among the group rules: No Mansplaining allowed.
Just Busters Facebook Group
Podcast Monetization Secrets
I know, sounds like a get rich quick scheme. The group is new, with about 100 members to date. But it's run by Christy Haussler who is well established in the independent podcast world and so far has had excellent information. I trust this group will grow into a strong resource.
Podcast Monetization Secrets Facebook Groups
Let's be real. We all want to look our best on camera and in videos, and we want to be real. Here are 3 simple tips that will make you look better without changing your make up or using filters. 3 simple tips so you look better in your videos.
If you want to see more like this, please subscribe to my youtube channel.
I was doing a footage search for a client yesterday and came across this gem in the archives. On a sunny day, I loved nothing more than shooting on snow. On the sleety days where I made up rules for how long I'd go without feeling my feet before heading inside or calculated the body mass to surface area ratio to determine how much more likely I was to become hypothermic than the big guys I worked with ... that was what they call "level 2" fun. The kind that builds camaraderie and leaves you with great stories and a sense of accomplishment.
Today the cameras are smaller, lighter, cheaper, more versatile and best of all take better pictures, but the basics are unchanged.
On March 27th I was envious of the "pause" to reassess and learn I kept hearing about. I was fortunate enough to still be working, so I committed to a more active blog. This is my chance to think out loud about podcasting, messaging, story, nature, family and life.
~ Marion Abrams