Do you feel like you spend your days looking through a virtual window? It's not the greatest photo, but I love the image of my mom on a virtual call using her dictionary. If you're not familiar with the game of "fictionary" here's how it works: one player finds a word in the dictionary that no one knows the definition of. That player writes the actual definition on a slip of paper, each of the other players writes a fake definition on a slip of paper and anonymously drops it into a bowl. The first player reads all the definitions out loud and the we all try to guess the correct definition. There's a point system based on guessing the right definition or tricking others into choosing yours...but that's really not the point. We figured out last night that we could set up a zoom call on the ipad and text each other definitions, so we played a few rounds with Grandma Roo. We did our first ever virtual podcast interview today too. Joe had a great conversation with James Altucher while his engineer Jay and I listened in. ... and just like a TV news anchor - no one can see that I'm wearing sweats and pink slippers below the view of the camera.
I'm grateful for the virtual connections, but there is something deep within me that craves in person visiting. There's a lot of conversation about how the world will be different. How people will realize so much commuting and office time is wasted. I think that's true. But I also think we will all come out of this with a greater value on real, in person, human connection.
I get asked a lot - what lens did you use? What about model x camera? Which microphone is best? These things do matter, but what you do with them matters a lot more.
. Anyone can afford a pencil, that's not what makes you a writer. Writing makes you a writer. Writing more, getting feedback, working with a variety of clients in a variety of environments makes you a better writer. Study makes you better. Practice makes you better. Diligence. Creativity. Focus. Flexibility. Adaptability. Persistence.
Originally posted on Instagram & Linkedin
At the 2019 Podcast Movement conference in Orlando, FL I joined 10 other presenters in a program called IGNITE. Each talk was 5 minutes long with 20 slides each playing for exactly :15 seconds. I spoke about lessons in resilience I have learned producing over 400 episodes of the Spartan Up Podcast. Some have to do with the unrelenting nature of producing a weekly show for 5 years, others have to do with the incredible people we've met. The slides each include quotes from the show, lessons from Amanda Sullivan, Patrick Sweeney, Travis Roy {correction - I said NFL when I meant NHL,) Nate Carr, Eric Byrnes, Bruce Babashan, Mara Schiavocampo, Karim Jaude, Meb Keflezighi, Aaron Hinde, Pete Cohen, Dean Karnazes, Kelly Starett, and Zach Even Esh. Thank you to all or our Spartan Up guests for inspiring me, to Spartan and Joe De Sena for the opportunity to create the podcasts, to my hosts Sefra the Seedhuntress, Col Time Nye, "Dr" Johnny Waite, Zach Even-Esh, Dr. Lara Pence, Dr. Nada, Brian "Tosh" Chontosh, and the many guest hosts.
Also thanks Eric Rosenberg for organizing IGNITE, and to the Podcast Movement conference. There's no question that Oprah Winfrey is one of the most influential conversational interviewers ever (read about the 5 Interview Lessons interview types here,) her talk show "The Oprah Winfrey Show" was the highest rated TV show of its kind in history. Today she hosts the successful "Supersoul Conversations," a TV show and a podcast. What can we learn from her? Here are four things she does in every interview. #1 The most important question The most important question comes BEFORE the interview. Oprah says "I approach every interview by asking, "What is my intention? What do I really want to accomplish?'" It's something podcasting trailblazer Pat Flynn puts another way, he says the most important thing to determine in your interview prep isn't what or how but WHY. A clear understanding of the goal will guide your questions and your reactions, that's what will set your interview apart. #2 Connection A conversational interview is about rapport and compassion. Oprah creates connection from behind the mic with empathy. "You can't accomplish anything if you're judging," says the Supersoul Conversations host. It's an intentional technique - "I'm nonjudgmental in an interview. Out of an interview, there's a whole other side of me!" Her goal is to disarm the guest, make them comfortable, so they speak freely. As an interviewer you are on a search for meaning. "my secret to interviewing: How do I find the common denominator that allows a person to know that I hear them, and that what they say means something to me?" #3 Detailed preparation I listened to Oprah's interview with Steven Pressfield (if you haven't read his book "War of Art" I highly recommend it!.) Her detailed preparation for the interview was clear. I could hear that she had been working to understand Pressfield's take on the concepts he discussed arriving ready with questions that would allow her to dig deeper into the ideas. The level of detail was evident in the frequent references to quotes and page numbers. A perfect combination of big-picture thinking and detailed groundwork. #4 Translation The "why," the empathy, and the detailed prep all come together in the conversation. Oprah acts as a translator, helping her audience process the ideas her guest presents through her own lens. Oprah is not afraid to be an active participant in the conversation sharing stories, and ideas of her own to help deepen her audience's understanding and give them additional routes to access the information her guest presents. This is the art of the conversation interviewer: bringing her own stories and comments to the conversation to lead her audience to a better connection with the guest. Read more about interviewing for podcasts, documentaries, testimonials and oral histories at Interview Lessons. Everyone's talking about podcasting, but with the battle for attention heating up how do you decide if starting a podcast makes sense for you? Tizra asked me to speak on the topic at their Tizra UNITY19 conference. I don't talk about what microphone to buy, or how to get on "new and Noteworthy," but I do explain how podcasting can be a unique avenue to reach your busy audience and give a realistic picture of potential audience size. I also explain some of the holistic style and marketing questions you should be asking yourself. Watch the complete presentation HERE. It was an honor to join the other speakers Soren Ryherd from working planet, Alec Beckett from Nail Communications, and Ann-Marie Harrington from Embolden! After recording an interview with Dan Crowley, Bataan Death March survivor, we were inspired to take on the Bataan Death March Memorial at White Sands. It's a marathon distance "ruck" carrying a 30lb pack. Our Spartan Up podcast team consisted of Joe De Sena, Sefra the Seedhuntress, retired Col Tim Nye and his brother Joe, retired Command Sgt Major Frank Grippe, and Ewalk (Erica Walker)... and me with the camera gear and mics. Here's what I packed for the adventure. Interview lessons is a new project I've begun, to share what I've learned over 30 years of coaching, conducting, shooting and directing interviews for podcasts, marketing testimonials, oral histories and documentaries. I'm researching and sharing what it takes to be a great interviewer and sharing it with you. So far there are articles about top podcaster Tim Ferriss' interview strategies, the philosophy of documentary filmmaker Errol Morris toward interviewing, how to drop filler words like "ummm" and Like" from your interviews and a few others. As the library grows I will be inviting experienced interviewers to contribute directly, taking requests from readers, and adding audio and video media.
I'm excited about this new project. It's just a few months in the making so far but has helped me to become better at the art of interviewing, and at coaching others. Two great takeaways for me personally in this week’s Spartan Up Podcast with Yanik Silver . The first is a simple but brilliant way to understand what it is you truly love to do - ask yourself “what would I do even if I knew it would fail?” The second is to experiment with your life. Try something for 33 days. See how it feels, if it feels good then keep it. With that in mind, I am on day two of a morning journal. Thanks, Yanik. www.Spartan.com/194
I'm fortunate that my gig producing the Spartan Up Podcast with Joe De Sena includes meeting our amazing guests then pouring over the interviews in post. It gives me a weekly shot of motivation and insight. Here are a few recent examples: Mindy Hamilton has a high power job, SVP of partnerships at Marvel, but you might be surprised by her simple advice: Don't live in shame, move on! It applies to the big and the small mistakes we make in our personal and our work lives. She also talks about her unique career path, one that could have appeared directionless to an observer, but in fact was like a foraging expedition in which she collected all the skills and experience she would need in her current role. Full interview on apple podcasts at https://apple.co/2GSmZL6 or search YouTube, Google Play, or Spotify. How do you think about those around you whose skills are not the same as yours? A chain may only be as strong as its weakest link, but according to adventure racing success Ian Adamson a good team is FASTER than its slowest member. In fact a good team is faster than its fastest member. How do you work to bring up the level of the entire team? A little over 3 years ago Spartan Race approached me about creating a podcast. They wanted to gain a deeper understanding of the elements of success and share them as away to further Spartan brand credibility and brand depth, and to build engagement with a broader audience. The show also served as a content and story feeder for the growing portfolio of Spartan media platforms. We’ve now published over 170 weekly episodes as podcasts and on our YouTube channel, we’re in the top 5% of all podcasts (based on per episode downloads) and have had over 9 million video and downloads. “Spartan Up!” Is a weekly audio podcast and YouTube show that focuses on the Spartan mindset and how we define and achieve success in all walks of life. Themes include grit, resilience, hard work, frame of reference, motivation, and general fitness. Guests are high achievers and thought leaders in business, sports, adventure, academia and the arts. To celebrate the three year milestone, and kick of the new year, here’s out special end of year wrap up episode from the Spartan Iceland Ultra World Championship.
The Spartan Up podcast has been an amazing journey, both professionally and personally. I've had the opportunity to work with great partners to build an interview series from the ground up, as Dean Graziosi said "make it up, then make it happen." In the process I've been able to learn lessons from every one of our guests, and quite a few from our hosts as well. Here's our latst trailer:
You can find all 137 episodes on our YouTube channel, iTunes, or wherever you catch podcasts by searching for Spartan Up.
It has been more than a year now since I started working with the founder and CEO of Spartan Race Joe De Sena developing and producing the "Spartan Up!" podcast. We've traveled the world exploring what drives successful athletes, entrepreneurs, CEOs, adventurers, professors authors, thought leaders .. even monks, trying to discover and share what we can learn from them. I think I've shot about 300 interviews, and Joe's done another 20 or so without me. So what have we learned? Joe has a series of articles published in Entrepreneur, Inc and here on Linkedin breaking down many of the lessons. I'll try to sum up my thoughts from behind the camera here.
This week we published the 100th episode in which our panel of hosts each talk about their favorite interviews so far. Doctor Johnny chose a few of the authors, Col Nye chose National Geographic Explorer Shannon Galpin, Dr. Delle chose the world's greatest living explorer Sir Ran Fiennes, Sefra chose Sealfit's Mark Divine and Joe chose one of my all time favorites Karim Jaude. So what if I had been asked to choose? Impossible. BUT among my favorites are Nate Carr and his amazing positivity, Tony The Fridge and his intensity, Jay Jackson who reminded us to say we "get to" no we "have to,"Levison Wood who had JUST returned from walking the entire Nile,Nicole DeBoom who brought out Joe's "sassy" side, Mimi Anderson who is unstoppable, of course Angela Duckworth THE expert on GRIT, Risa Mish and her concrete tips on critical thinking, Richard Branson who reminded us to see the best in everyone, Amit Kumar who learned experiences are better than possessions, Dan Edwardes who understands the links between fear and physical movement, Zach Even - Esh who talked about the failures and struggles on the way to success and lives it with sheer enthusiasm for life, Dick Costolo who made the connection between stand up comedy and business success, Juliet Starrett and her hippo escape story, Frank Grippe who understands the value of sheer force of will, Jennifer Gilbert who one day decided not to deviate from her life's plan,Mark Webb who was amazing already and just kept it up after losing a foot ... I hate to start this list knowing I'm missing so many - I can honestly say there has not been one interview that has not taught me something. If I had to sum it up - 1. Sometimes it's just sheer force of will that gets you there. 2. Optimism is KEY, without it you will never persevere. 3. The mind lives in the body, you can't take care of one but not the other. 4. Every thing you do is a privilege, never take it for granted. And from the panel - when you have a good team around you, hard work becomes a pleasure. Here's the 100th episode: It's been an incredible journey developing, producing and marketing the Spartan Up! Podcast. From the first day when Spartan founder and CEO Joe Desena asked me about getting a podcast up and running. We had been working together promoting his book "Spartan Up!" and he had done quite a few quest appearances. Over the last 6 months the concept has grown exponentially. We've shot over 130 interviews with amazing people all over the world, developed a panel to introduce and discuss the interviews, and set up a web site with lessons and notes from each panel member to help the audience get the most out of each episode.
One of the things I've learned in this process is that rankings on iTunes are constantly fluctuating. But we had a great week for the show last week, and I figure we ought to pause and celebrate it. We hit #1 in Careers, #4 in all business shows, and ranked #35 out of ALL podcasts in all categories. Ok, now back to work. For the last few months friends and colleagues may have noticed I've been pretty busy, and on the road quite a bit. I can finally tell you why! This summer I started developing a podcast concept for my neighbor Joe Desena. Joe is the founder and CEO of Spartan Race and the NYT Best Selling Author of "Spartan Up!" The idea of the podcast is to travel the world interviewing people at the top of their game - authors, executives, adventurers and athletes - to find out what makes them tick, then share those lessons with the Spartan audience. We've met amazing athletes like Tony the Fridge (runs Ultra Marathons with a Fridge on his back,) the author Steven Pressfield, the SEAL Team 6 member who shot Bin Laden, the World's Greatest Living Explorer Sir. Ran Fiennes, and one of the most adventurous CEOs in the world Richard Branson. This has been a great hands on project for me personally and I continue to enjoy the opportunity to build this project from the ground up as it morphs, grows and takes on a life of it's own. With 90+ interviews in the can we are really excited about the product. Right now we are rolling out our first promotional efforts, pulling key lessons from each interview to incorporate into the show notes, and shooting intro.s with our expert panel for the 90+ interviews. Look for the series on iTunes in early January, or sign up now for updates at Spartan Up Podcast. |
This blog is a place I share some of the things I think about, the photos I take, and the videos I make. They are about life, family, work, content strategy, content creation and podcasting.
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